In 1888, Carl F. Bucherer opened his first watch and jewelry store, together with his wife Luise, on the Falkenplatz in Lucerne. Although a small business at the start, his reputation quickly grew, both in Switzerland and abroad. A good head for business, a talent for creating watches and jewelry, and the ability to deal with people were perfectly complemented by his wife’s practicality and business acumen. Together, they laid the foundations for a brand which to this day stands out from the rest thanks to its individual identity and independence.