

Lucerne, January 2012. With 17 GaultMillau points to his tally, Sandro Steingruber is Head Chef of the Epoca Restaurant at the five-star Waldhaus Flims Mountain Resort & Spa. In 2008, Swiss business magazine BILANZ voted Steingruber Chef of the Year. At the same time, he rapidly took top spot as a trendsetter in a Swiss magazine Out and About in Graubünden. But for all his awards, Sandro Steingruber has remained the soul of modesty. This shines through in his approach to his work. When cooking, he attaches enormous importance to ingredients of the very best quality, the uniqueness of his individual menus and the unorthodox appeal of all he does. It goes without saying that passion and the relentless quest for perfection are of the essence at this level.


Lucerne, October 2011. Carl F. Bucherer opens a new boutique in Tokyo’s prestigious Ginza district, marking a further investment in the Japanese market for the independent Lucerne-based watch Manufacture. The Lucerne watch Manufacture celebrated the opening of its latest boutique in Asia, with around 150 invited guests including established Tokyo retailers, business partners and media representatives.


Lucerne, August 2012. Murat Yakin, coach of the FC Lucerne soccer team, was officially named a Friend of the Brand by Lucerne-based luxury watch manufacturers Carl F. Bucherer on August 1, 2011. He is a perfect example of how an individual with ambition and a refusal to compromise, combined with unwavering faith in himself and his team, can transform even the wildest dreams into reality.


On 3 March 2011, Bucherer opened its 15th shop in Switzerland, its 26th in Europe, in the passenger area at Zurich Airport. A special feature at this outlet is the display of the complete Carl F. Bucherer watch range – from the innovative Patravi through the elegant Manero to the Alacria “eyecatchers” and the classical Adamavi. In addition, a comprehensive offer on Rolex timekeepers and exclusive diamond jewelry from Bucherer will also feast your eyes. In a luxurious atmosphere, customers receive a personal and expert consultation, which is tailor-made to their individual wishes, and this is all available 365 days of the year, from 6 a.m. to 10 p.m. Where could there be a better place to wait for your next flight?


Lucerne, December 2010. Swiss artist Stephan Schmidlin is the new ambassador for Carl F. Bucherer. He serves as the perfect example, demonstrating that one can realize one’s goals through commitment and discipline. He is sharing his uncompromising will to go his own way and to realize his visions with the independent watch manufacturer from Lucerne.