free
spirit
since 1888

Self-confidence is an essential precondition for becoming established as an entrepreneur. Carl Friedrich Bucherer’s self-confidence was based on creativity, technical skills, prudence and a steadfast adherence to his goals. Since its formation more than 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. Continuity, a free spirit and entrepreneurial independence are thus hallmarks of our brand, as is the dynamism that has again and again put us decisively ahead of time.

“The surprising marriage of jeweler skills and watchmaker expertise is what made Carl F. Bucherer’s creations unique from the beginning.”