Alfredo Häberli was 13 years old when his parents moved back to Switzerland from Buenos Aires. What he brought from Argentina was the ability to understand another culture - and an unquenchable childlike curiosity. He combines both thes echaracteristics in his work as an industrial designer, producing an unmistakably individual style. With the passage of time, his early experiments in making toys ouf of wood, stone and other materials over on the South American pamaps developed into an ability to create exquisite design objects in his own incomparable way. Today. Alfredo Häberli is one of the world's most successful industrial designers. He attributes this to his enthusiasm for the familiar and everyday, as well as his perpetual drive to discover new things and his passion for detail. He is creating smart simplicity with passion. So it is hardly surprising that he wears a Carl F. Bucherer watch.