In close collaboration with Ethos Swiss Watch Studios, the Brand’s distribution partner, Carl F. Bucherer has succeeded in retaining the leading photographer and celebrity manager, Atul Kasbekar, as its new brand ambassador for India. Like all the other Watch Manufacture’s representatives, he is a perfect embodiment of the brand’s philosophy. They are all people, who do not follow the trends, but set the standards in their own area through their creativity, energy and great passion. Atul Kasbekar has already implemented numerous campaigns for national and international fashion and luxury brands and represented some of India’s best-known models and Bollywood stars. Uninfluenced by the razzamatazz of stardom, he goes his own independent way. His thinking, life and work are imbued with limitless passion, unbridled enthusiasm, the relentless search for aesthetic perfection and his own style. It is these attributes that he also treasures in the Carl F. Bucherer timekepieces: “Carl F. Bucherer follows its own uncompromising path in matters of technology, design and communication. A philosophy that impresses me, because it entails a large portion of courage.”