For the Baselworld 2010 international watch and jewelry fair, Carl F. Bucherer is presenting an enhanced brand communication. The Lucerne watch Manufacture is placing its technologically advanced innovations in the fields of mechanical movements and functional mechanisms, as well as the unmistakable design of its timepieces, at the center of its advertising campaign. Their presentation in the new brand communication will be just as progressive and future-oriented as the timepieces themselves. Alongside the new range of pictures, the previous campaign claim “For people who do not go with the times.” is also giving way to the pithier “Ahead of the times.” On the other hand, the campaign layout has been left as it is. Thus, a logical further development of the well-known image that has been tried and tested over the years emerges, supporting the positioning of Carl F. Bucherer as a progressive Manufacture brand with an innovative and independent approach to the traditional watchmaker’s art – very much in keeping with the brand promise of “technological leadership”, “independence” and “continuity