19 Nov 2017
The first monobrand boutique in Moscow
The new Carl F. Bucherer boutique is in a unique location at the cultural heart of Moscow, where Moscow’s colorful history blends with the modernity of the city’s business district. The Smolensky Passage Shopping Mall exudes unobtrusive luxury and is the perfect environment for Carl F. Bucherer’s boutique, which provides the most immersive brand experience and the very highest levels of customer service. Employees of the boutique were specially brought to Switzerland to receive in-depth training to ensure that they provide truly impeccable service. The timepieces highlight Carl F. Bucherer’s almost 130-year history of quality, continuity, and watchmaking expertise. The savoir faire of the brand culminates in the two in-house movement families based on the peripheral rotor, which Carl F. Bucherer was the first watch manufacturer to put into series production.
A Rewarding Partnership
Carl F. Bucherer, one of the few remaining independent Swiss watch brands still owned by their founding family, has a large international network of strong retail partners. The Rich Time Group is the partner for the monobrand boutique in Moscow. “We are thrilled to expand our brand presence in Moscow by opening our boutique. The new boutique in Lucerne also opened its doors just a few weeks ago, and we are looking forward with great anticipation to the planned boutique opening in Shanghai. Our thanks go out to our partner Rich Time Group, who helped turn our vision of the monoboutique in Moscow into reality,” states Sascha Moeri, CEO of Carl F. Bucherer.
Winning the Topical Style Awards
In addition to opening the boutique in Moscow, Carl F. Bucherer has received further good news from Russia. The Swiss family business won the Topical Style Awards in the categories Best Travelling Watch with the Patravi TravelTec II and Best Sports Watch with the Patravi ScubaTec. This is an honor that confirms Carl F. Bucherer’s promising position in the Russian market.
The title of Hotel of the Year is one of the most coveted in the hotel industry, and is only awarded to the very best hotels in Switzerland. Located at the heart of the famous Swiss spa resort of St. Moritz, the Kulm Hotel St. Moritz boasts breathtaking views of the majestic scenery of Lake St. Moritz, the Engadin Alps, and the hotel’s extensive grounds, which cover 2,000 square meters.
With our latest boutique, we offer visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.
A Highlight for 2017
The Pilatus cogwheel railway is one of the landmarks of Lucerne in the heart of Switzerland, and riding on the railway is a cherished experience for visitors. The world’s steepest cogwheel railway takes passengers from our home city up to the peak of its famous mountain, known as Pilatus.
Last night’s premiere of Atomic Blonde saw the red carpet rolled out at the theater in Potsdamer Platz, Berlin. Among the Hollywood stars in attendance was leading actress Charlize Theron. With David Leitch as director and Swiss actor Daniel Bernhardt as the villain, the latest Hollywood action thriller Atomic Blonde boasts two Carl F. Bucherer brand ambassadors in key roles. Watches from the Lucerne-based brand also play an important role – but you’ll have to watch the movie to find out more details. Carl F.
Total commitment, absolute precision, and perfect teamwork are the values that Carl F. Bucherer shares with the Swiss national football teams. The two have worked together as partners since 2016. After an initial visit last fall, Carl F. Bucherer was pleased to welcome the players back to the manufactory in Lengnau. The day’s program brought together some of the top Swiss female athletes from three different fields of sport.
Manta rays are one of the many sea creatures whose survival is being threatened by overfishing. The Manta Trust – a UK registered charity – is committed to protecting and ensuring the survival of these mysterious and charismatic animals in more than 20 different countries. Carl F. Bucherer has supported this charity for many years in order to help with the conservation of manta rays. In the summer of 2017, the Swiss watch manufacturer is launching a limited-edition timepiece dedicated to the charity for the first time.
Best performance and ultimate precision are values that are of utmost importance in the world of professional football and in the art of watchmaking. The partnership between Carl F. Bucherer and the Swiss Football Association (SFA) is built on this strong foundation. As the Official Timekeeper for the Swiss National Football Teams, the watch manufacturer Carl F. Bucherer already released a special timepiece in 2016, the Patravi ScubaTec SFA Special Edition. The watch was accompanied the Swiss national football team to the European Championship in France.
High-end ski brand zai and Carl F. Bucherer have been partners for many years.
“We are both firmly rooted in our Swiss homeland. And we share a common love of detail, craftsmanship, timeless design, and an uncompromising demand for quality,” explains Sascha Moeri, CEO of Carl F. Bucherer.
The new Manero Flyback is the perfect companion for a gentleman who appreciates refined technology. A classical case in 18 K rose gold, complete with a champagne-colored dial, endows this timepiece with incomparable elegance. The sophisticated chronograph movement promises and delivers technical distinction thanks to its fascinating flyback function.
The latest issue of the Carl F. Bucherer magazine is devoted to Makers.
People who combine craft and science with art and beauty; original makers who, whether in the fields of fashion, photography or even origami, have followed their own path and taken their craft to a different level. That’s what we try and do with every watch – but always with our heart and soul firmly rooted in this place that we call home.
Enjoy the 1888 magazine by Carl F. Bucherer.
Carl F. Bucherer has consistently implemented the new brand identity, which was launched at the Baselworld fair in early 2016 with a new advertising campaign. The campaign demonstrates the company’s origins – Made of Lucerne - together with a Digital Lucerne Guide – which Carl F. Bucherer has specially designed. The company has grown steadily over the past five years, quadrupling the number of watches sold from 6’500 to 25’000.
Since its invention in the latter years of the 18th century, the tourbillon has represented one of the greatest technical challenges in the art of watchmaking. When Carl F. Bucherer introduced its first produced Tourbillon in 2013, the traditional brand from Lucerne reinforced its watchmaking mastery and reputation for horological excellence.
Carl F. Bucherer was delighted to welcome the Swiss Women's National Football Team to their recently opened factory in Lengnau, a nice diversion from the team’s intense preparations for their final qualifying match against Northern Ireland in the European Championship. This was an opportunity for the players and their support staff to become better acquainted with Carl F. Bucherer, the Swiss National Football Teams’ official timekeeper.
Carl F. Bucherer and Gault Millau Switzerland have joined forces to select their Hotel of the Year 2017. This year's winner is the five-star The Chedi Andermatt hotel, an exclusive and luxurious establishment that is of the highest international standard – from its unique cheese humidor to its impressive Sake Sommelier.
A modern infrastructure has been established at the company’s manufacture in Lengnau to facilitate optimized production processes and greater verticalization. Thus, an excellent basis was created for developing the company’s own movements and assembling the exclusive watch models that meet the brand’s own high quality standards.
In March Carl F. Bucherer teamed up with leading watch publication HODINKEE to offer one watch enthusiast an exclusive chance to experience Baselworld behind the scenes. The #BringMeToBaselworld campaign was the realization of a shared vision between the Swiss luxury watchmaker and HODINKEE to open the world of watchmaking to the fans.
Anticipation is growing, the clock is ticking: In a few weeks, the European Champion title will be in the limelight in France, and all eyes are on the sport. Carl F. Bucherer is proud to fulfill the part of partner and Official Timekeeper for the Swiss National Football Teams, starting with 1st July 2016, for the duration of four years.
Carl F. Bucherer crafts exquisite timepieces that reflect the pioneering spirit of its founder and the creative character of its hometown Lucerne. Thus, the traditional brand from Lucerne is proud to support the renowned Lucerne Festival and the American Friends of Lucerne Festival, contributing to spreading the spirit of their home Lucerne.
Baselworld is the most significant exhibition in the world for the watch industry and is considered the most important platform for the sector. Visitors from all over the world joined Carl F. Bucherer in celebrating the official inauguration of the exhibition stand, draped completely in gold, and hence the launch of the new brand presentation. “Carl F. Bucherer possesses an extraordinary heritage. We are continuing to develop ourselves by going back to our roots and reinterpreting them for the future,” explains Sascha Moeri, CEO of Carl F. Bucherer.
The world-renowned Swiss luxury watch manufacturer Carl F. Bucherer establishes its distinctive presence in Dubai with the opening of its boutique at The Dubai Mall
The traditional Lucerne-based watch manufacturer Carl F. Bucherer furthered its expansion into the Middle East region, with the official inauguration of their boutique at The Dubai Mall today.
Three time zones combined in one watch made in an exquisite and distinctive material: the Patravi TravelTec by Carl F. Bucherer in deep matt black, new for Baselworld 2016. The robust DLC coating transforms the GMT chronograph into a grand statement on your wrist, designed not to blend in but to impress.
This year, the traditional brand from Lucerne has established an exquisite, highly distinctive presence in the prestigious Swiss town.
Interlaken, November 2015. This year, Carl F. Bucherer has been welcoming watch enthusiasts to its first independent boutique in Interlaken. This exceptional Carl F. Bucherer store is located on the town’s famous Höheweg boulevard at the foot of the renowned Victoria-Jungfrau Grand Hotel & Spa. “This boutique represents an important milestone for us as an international Swiss brand,” explains Sascha Moeri, CEO of Carl F. Bucherer.
New York, October 2015. WatchTime New York, America's Luxury Watch Show, presented their new two-day event experience for lovers of fine timepieces in New York City on October 23rd and 24th. Held at Manhattan’s elegant Gotham Hall, WatchTime New York featured a star-studded lineup of watch brand exhibitors and sponsors, including Carl F. Bucherer.
For the second year, avid golfers came together in Engelberg, Switzerland to take part in the FC Luzern Golf Trophy. A national sporting legend played in each of the golf teams at this charity event. Traditional Lucerne-based brand Carl F. Bucherer is especially committed to this competition, which raises funds to promote the football club’s next generation of soccer stars. At the end of the gala evening, a check for 45,000 Swiss francs was presented to help nurture young talent at FCL.
For years, Carl F. Bucherer the traditional watch manufacturer of Lucerne has had the distinct pleasure of partnering with Gault Millau Switzerland to grant the title of “Hotel of the Year”. This year, the prestigious honor has been awarded to the Dolder Grand in Zurich – a luxury resort steeped in history for guests in search of fun, exclusivity, and relaxation.
Multifaceted and individual – the Carl F. Bucherer Pathos collection is a tribute to the fascinating character of every woman.
Style and win
Tune it up with Pathos – show the world your fashion style based on your favourite Pathos model and share it on Instagram ! Win a trip to France’s fashion mecca and enjoy « A perfect day in Paris ».
Simply enter by uploading a self-taken photo presenting your favourite Pathos outfit on Instagram, tag @carlfbucherer and make sure to use the hashtag #MyCFBLook.
Participate from May 26 to June 22, 2015.
For the tenth anniversary of the Patravi TravelTec line, Carl F. Bucherer unveils an impressive new member of the family: the Patravi TravelTec II.
The unique combination of three-time zone display and chronograph now comes in a bold compact case. This model is the ultimate companion for globetrotter and Friend of the Brand Murat Yakin. When travelling, he easily switches timezones with his Patravi TravelTec II. Yet Murat Yakin keeps his homebase Switzerland in sight thanks to the time-zone sun, accentuated as a fine black engraving on the backcase of the Patravi TravelTec II.
The traditional Lucerne brand Carl F. Bucherer has created a unique timepiece for "Only Watch 2015": the Manero ChronoPerpetual in white gold. Limited to a single model, this watch is to be auctioned off as the culmination of a global roadshow at the “Only Watch” auction for the benefit of the Monaco Association Against Muscular Dystrophy (AMM).
Carl F. Bucherer is participating in "Only Watch", the prestigious auction of exquisite timepieces of select brands for the first time in 2015.
The Swiss watch manufacturer Carl F. Bucherer launches its own Tourbillon with an exclusive limited edition of 188 pieces – the Manero Tourbillon limited edition 2015. With a new satin-brushed dial in a velvety brown color especially created for Carl F. Bucherer, the Manero Tourbillon shines in unique splendor – a masterpiece of the watchmaking craft.
Carl F. Bucherer presents a new highlight in the extraordinary Pathos collection: Pure rose gold lends a warm elegance to a delicate ladies' watch.
Multifaceted and individual – the Carl F. Bucherer Pathos collection is a tribute to the fascinating character of every woman. The Pathos model in pure rose gold is the latest creation by the traditional Lucerne watchmaker: a refined and captivating timepiece that unites glamor with grandeur.
A timepiece by Swiss watch manufacturer Carl F. Bucherer has captivated the readers of TOP Magazin: The Manero Tourbillon was voted first in the TOP Class category of the readers' choice awards in the 2014 winter issue. The award was officially presented on March 19, 2015 at the watch and jewelry trade fair Baselworld.
For the tenth anniversary of the Patravi TravelTec line, Carl F. Bucherer unveils an impressive new member of the family: the Patravi TravelTec II. The unique combination of three-time zone display and chronograph now comes in a bold compact case.
Carl F. Bucherer's outstanding Patravi TravelTec models have enthused watch lovers for ten years now. To mark this anniversary the new Patravi TravelTec II will take its place beside the Patravi TravelTec and Patravi TravelTec FourX.
Swiss watchmaker Carl F. Bucherer supports Manta Trust, a non-profit organization that conducts research to be used to protect the impressive manta ray. The Swiss company’s commitment to this animal is symbolized by an engraving of two manta rays on the back of the PATRAVI ScubaTec diver’s watch.
The Swiss innovation lab Rinspeed exhibited its new concept car, the Budii, at the 2015 Geneva Motor Show. The car is designed to make driverless travel even more comfortable. Carl F. Bucherer is supporting the innovative project run by Friend of the Brand Frank M. Rinderknecht with an exclusive, next-generation watch winder.
Dear fans, Carl F. Bucherer invites you to share your milestone for the year of the goat on our special timeline. Share it on Sina Weibo to maximize your chances of winning a special Carl F. Bucherer prize: milestones.carl-f-bucherer.com
Carl F. Bucherer positions the successful Patravi ScubaTec diver's watch in a new dimension: the sporty, eye-catching case is now available in gleaming rose gold, a combination that radiates style and dynamism.
Launched as part of the Patravi collection in 2014, the Patravi ScubaTec diver's watch, with its sporty, functional design has been a resounding success. Now, the Swiss watch manufacturer presents the new Patravi ScubaTec in rose gold, a dynamic combination that unifies style with energy.
After a successful premiere in New York, the gripping action thriller "John Wick" will hit German movie theaters on January 29. An exclusive preview was held in the Classic Remise on January 16 to mark the release. Along with numerous celebrities from Berlin, Swiss watch manufacturer Carl F. Bucherer also welcomed Hollywood greats Chad Stahelski, David Leitch, and Daniel Bernhardt.
In our latest issue of INSIGHT by Carl F. Bucherer, we show you how Swiss design and style are conquering the world.
Without a doubt, choosing the right watch for a specific occasion is a question of style, and there is no question that Swiss watches have a defining influence on style. In our latest issue of INSIGHT by Carl F. Bucherer, we show you how Swiss design and style are conquering the world, taking you on a journey to architectural highlights and works of art all around the globe that have a stronger Swiss influence than might be immediately apparent.
Inside Basel Geneva is America’s premier watch collector event series sponsored by WatchTime Magazine. The event, which showcases only Swiss manufacturers, brings the top timepieces from Basel and Geneva to aficionados in North America. Collectors are given an inside look at a broad selection of watches and key new models from the Basel and SIHH watch fairs that will not be available in stores for months to come.
Successful stunt action designers David Leitch and Chad Stahelski, Friends of the Brand of the Swiss watchmaker Carl F. Bucherer, are the filmmakers of the high-voltage, action thriller ‘John Wick’. The film is packed with breathtaking stunts, thrilling suspense and an A-list cast starring Keanu Reeves, Willem Dafoe and Daniel Bernhardt. The U.S. premiere was on October 13th in New York.
Swiss manufacturer Carl F. Bucherer is introducing a line dedicated exclusively to the ladies: Pathos. This feminine collection is as diverse and individual as each woman.
The name Bucherer has been a byword for outstanding expertise in the arts of watchmaking and jewelry-making for more than 125 years. One glittering milestone was the year 1919, when Carl Friedrich Bucherer and his sons introduced the first innovative ladies watch collection in art deco style.
After 14 years as CEO of Bucherer Hong Kong Ltd., in which the Honorary Chairman strongly and successfully positioned the brand Carl F. Bucherer in Hong Kong and China, Jerry Tsang will now be appointed as a member of the Executive Management Board of Carl F. Bucherer as of July 1, 2014. The inauguration ceremony was held at the Dynasty Club in the presence of many exclusive guests.
Lucerne, August 2014. The Swiss Manufacture Carl F. Bucherer has a new friend of the brand in successful stunt coordinator Chad Stahelski, who enthralls international audiences with his talent for spectacular scene-setting.
Challenges as the elixir of life – for Chad Stahelski, difficult tasks are the purest type of motivation. The powerful will and immense talent of Carl F. Bucherer’s new brand ambassador brings breathtaking visions to life.
Lucerne, August 2014. The Swiss Manufacture Carl F. Bucherer has a new friend of the brand in celebrated stunt coordinator David Leitch. With his passion and talent for breathtaking film scenes, he brings visions to life.
Creating new spellbinding moments – this is what drives stunt coordinator David Leitch to greater achievements every day. For Carl F. Bucherer’s brand ambassador, apparent obstacles offer the ideal opportunity to put his talents to use and create spectacular scenes.
With the Pathos Diva model, Carl F. Bucherer has created a timepiece that uniquely captures the charisma of femininity in all its elegant radiance. Precious materials like rose gold and diamonds combine with a unique design to lend the Pathos Diva a very special aura – and a hint of the divine.
It is the divine that dwells in each woman and gives her a shimmering grace. Pathos Diva, which radiates grace and elegance, does not merely take its name from this divinity. It embodies it, manifesting the uniqueness of every woman in a perfect form.
As an international company with roots in Switzerland, it was a natural fit for Carl F. Bucherer to sponsor the American Friends of LUCERNE FESTIVAL, bringing international awareness of this famous Swiss classical music festival abroad.
Music brings delight and inspiration. It blends precious tradition with dynamic innovation and artistic talent. Music mirrors the period in which it was composed, past or present, expressing the feelings that move people.
The MANERO PowerReserve incorporates an integrated power reserve display and the highly accurate CFB A1011 Manufacture movement, combining excellent functionality with sophisticated technology. These technical achievements are protected by the first time use of the innovative CLR Liga laser technology from the Swiss company Mimotec SA.
At this year´s BaselWorld Carl F. Bucherer not only amazed its guests with outstanding masterpieces of traditional watchmaking: Also, a new cooperation between zai, the manufacturer of skis and golf accessories, and the Swiss watch brand Carl F. Bucherer was very inspiring for the audience.
In the midst of the watch and jewelry fair BaselWorld 2014 Carl F. Bucherer made the sportive vibe of the upcoming soccer World Cup come alive. In the context of the cooperation with the Swiss soccer association, Carl F. Bucherer supports the engagement of the Swiss national team with a special edition of the Patravi ScubaTec which was presented at the press conference for the first time.
Lucerne, March 2014. At this year's Geneva Motor Show, Switzerland's creative custom automobile specialist Rinspeed will unveil its innovative new concept car, the driverless XchangE. Carl F. Bucherer is pleased and proud to support this latest project from Frank M. Rinderknecht and to acknowledge his central values – innovation, sustainability and passion – with the creation of one of the world’s most unusual watch winders.
The 31st edition of the HKPGA Championship has completed on 15th January 2014. The event was played over 54 holes at the Hong Kong Golf Club and Clearwater Bay Golf & Country Club. The defending champion, Unho Park (Australia) has succeeded to defend his title and win the first place of the Championship.
On December 6, 2013 one of the most important award in Beijing - Fashion Power 2013 hosted by the Beijing News was successfully held in National Theatre of China (Beijing). Many celebrities have come to the event, such as Duan Yihong, Zhang Liang, Xu Qing, Ni Ni, Song Jia, Tao Hong, Sha Baoliang and Zhu Zhu.
In view of its complexity and mechanical sophistication, the tourbillon is regarded as one of the greatest challenges and as the supreme discipline in the art of watchmaking. Now, the Manero Tourbillon created and manufactured in-house by Swiss watch brand Carl F. Bucherer has won the Austrian Chrono Award, underscoring its status as one of the world’s most beautiful watches.
On October 22, 2013, Carl F. Bucherer hosted its first press brunch in the Czech Republic at the “Céleste” Restaurant in the historic center of Prague. Guests, who included retailers and journalists from the fashion, lifestyle and watch sections of the national press, had an opportunity to discover more about the world of Carl F. Bucherer.
On Friday, October 11, 2013, The Lost Tree Club in North Palm Beach, Florida held the 13th annual Jupiter Invitational Golf Tournament. Considered one of the premiere golf events in the north end of the county, this event has raised over $1,400,000 in just 13 years for local agencies helping the less fortunate children in North Palm Beach County and South Martin County. Carl F. Bucherer, together with Provident Jewelry, were team sponsors of the tournament and helped contribute to the foundations great success.
With the Alacria RoyalRose, the Swiss watch brand Carl F. Bucherer has created a timepiece that skillfully combines elegance and symbolic power. Framed by the typical case shape of the Alacria range, the dial shimmers forth from a mass of entwining flowers. Made from finest quality materials, this is a watch that brings time itself into bloom.
The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways. Today, the watches created by Carl F. Bucherer remain exclusive statements of the time.
With its complexity and its mechanical refinements, the tourbillon is regarded one of the greatest challenges of the watchmaker’s art, and therefore is a supreme discipline. At Baselworld 2013, the Swiss Manufacture brand Carl F. Bucherer presents this complication for the first time in a timepiece from the Manero range, underlining its skilled craftsmanship at the very highest level.
Carl F. Bucherer and SuitArt are presenting the most expensive custom tailored suit in the world at the BaselWorld 2013 exhibition. The suit is graced with 880 black diamonds, bulletproof and equipped with an integrated cooling system. The suit can be purchased for CHF 2.8 million and will be custom made for the buyer.
At Baselworld 2013, the Swiss watch brand Carl F. Bucherer is presenting a new mechanical model in the Manero range: the Manero PowerReserve. With integrated power reserve indication and the high-precision CFB A1011 Manufacture caliber, the timepiece combines high functionality and sophisticated technology. And always shows the wearer the amount of energy it has left.
The latest issue of the Carl F. Bucherer magazine is devoted to Makers. People who combine craft and science with art and beauty; original makers who, whether in the fields of fashion, photography or even origami, have followed their own path and taken their craft to a different level. That’s what we try and do with every watch – but always with our heart and soul firmly rooted in this place that we call home.