MADE OF LUCERNE:
A FREE-SPIRITED JOURNEY
With the opening of an exclusive boutique in Lucerne, Carl F. Bucherer is honoring its connection to the place where it all began back in 1888. Global brand ambassador and renowned actress Li Bingbing visits the city of Lucerne the same week, also for the first time.
A special week of firsts demands a special celebration. To honor the event, 188 special edition timepieces will be available in selected boutiques.
Join the free-spirited journey taking Carl F. Bucherer to new heights.
Manero Peripheral Boutique Edition
An exclusive timepiece has been launched to mark the opening of the new boutique: the Manero Peripheral Boutique Edition, created expressly in honor of the event.
Limited to 188 models and driven by the in-house CFB A2050 caliber, this timepiece represents the traditional art of watchmaking and the brand’s commitment to embracing its heritage.
A particularly eye-catching feature is the peripheral rotor in stunning blue, which complements the meticulously crafted blue-galvanized dial with a sunburst finish, reflecting the sparkling waters of Lake Lucerne.
Automatic, CFB A2050 caliber, chronometer, power reserve 55 hours
Date, hour, minute, small seconds
Stainless steel, water-resistant to 30 m (30 atm), diameter 40.6 mm, height 11.2 mm
Blue galvanized with red-gold-plated appliquéd indices
Louisiana alligator leather, folding pin buckle in stainless steel
SEE OUR NEW BOUTIQUE IN LUCERNE
Back in 1888, Swiss entrepreneur and visionary Carl Friedrich Bucherer dared to dream and opened his first specialty shop for watches and jewelry in Lucerne. Now the eponymous company has redefined its brand identity and passes another milestone in its almost 130-year history.
With its latest boutique, the Swiss watch manufacturer offers visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne.
“As a Swiss watch manufacturer that has a very deep connection to Lucerne, opening our new boutique here is a very special and unique event.” – Carl F. Bucherer CEO Sascha Moeri
WELCOMING OUR GLOBAL AMBASSADOR TO LUCERNE
Li Bingbing, Global Brand Ambassador of Carl F. Bucherer, traveled to Lucerne for the inauguration and spent a week getting to know the city and enjoying the region. The famous Chinese actress and singer, who has starred in Hollywood blockbusters such as Transformers and Resident Evil, lent a particularly glamorous note to the proceedings.