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HOW IT ALL BEGAN
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It is here in the heart of Switzerland that Swiss entrepreneur Carl Friedrich Bucherer opened his first shop selling watches and jewelry

 

free spirit
since 1888

Self-confidence is an essential precondition for becoming established as an entrepreneur. Carl Friedrich Bucherer’s self-confidence was based on creativity, technical skills, prudence and a steadfast adherence to his goals. Since its formation more than 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. Continuity, a free spirit and entrepreneurial independence are thus hallmarks of our brand, as is the dynamism that has again and again put us decisively ahead of time.

Carl Friedrich Bucherer

The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways.

In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches, which are truly pieces of jewelry.

Lucerne 1888

“The surprising marriage of jeweler skills and watchmaker expertise is what made Carl F. Bucherer’s creations unique from the beginning.”