Women in Business


WiB Inspiring Women

1888年以来、エネルギッシュなビジネスウーマンたちがカール F. ブヘラ発展の先導者となっています。このことは、コレクションの様々な製品のみならず、世界中の素晴らしい女性たちと結んだ多くの大切なパートナーシップにも反映されています。例えば、CFB初のグローバルブランドアンバサダーで数々の受賞歴のある中国の女優リー・ビンビン、オリンピックとワールドカップで優勝したアルペンスキー・スイス代表のウェンディ・ホルデナーたちとのパートナーシップです。

「CFBファミリーの女性たちは、熱意、独立心、完璧を求める意識、行動への情熱を持ち、私たちがブランドとして掲げる価値観をまさに反映しています。彼女たちは、スイスと世界の人々にインスピレーションを与える存在です。彼女たちと一緒に働けることを心から誇りに思います」- カール F. ブヘラCEOサーシャ・モエリ

彼女たちと、当社の製造現場や世界のブヘラで働く才能ある多くの女性たちは、ウィルヘルミナ・ブヘラ・ヘーブのようなパワフルで起業家精神あふれる女性たちの長い伝統の中で、その才能を発揮し、情熱、創造性、勇気をもって他の人たちを鼓舞し、模範となってきました。従って、カール F. ブヘラにとってWOMEN IN BUSINESSとの共同プロジェクト、興味深いトーク、新しいメディア形式でパートナーシップを結ぶことはこの上ない喜びです。日々時代を形作る偉大な女性たちに敬意を表す機会となるのです。 



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