Pathos Launch in India.

Mumbai, November 15, 2014 – Carl F. Bucherer, in association with Watch Time India Magazine, unveiled its newest ladies collection Pathos, with Friends of the Brand actress and model Lisa Haydon and ace photographer Atul Kasbekar.

This glamorous event, held at the Palladium Hotel in Mumbai, introduced and array of incredible Pathos timepieces. Carl F. Bucherer Pathos earned acclaim and applause on its arrival to India and from the attending guests of the event, including Mr. Jerome Riff, Managing Director Carl F. Bucherer Middle East and Southeast Asia, and Mr. Mukhtar Mohammed, Regional Market Director Carol F. Bucherer, along with Mr. Yashovardhan Saboo, Chairman Ethos Watches Ltd. The charismatic Pathos collection comprises a variety of breathtaking models such as Pathos Princess, Pathos Queen, and Pathos Diva, and also includes Haute Joaillerie models. For every fascinating woman there is a Pathos to express her passion, versatility, and spirit.

In an ode to this spirit, each lady’s champagne glass contained a ring. During the event, each ring was tested to find the winner of the only ring that was set with a real diamond. There is a saying that a diamond is a woman’s best friend, and this precious surprise gift to one lucky guest made it a truly unforgettable night.

The evening was dedicated to all the things that women love and to celebrating Carl F. Bucherer’s long history designing timepieces for women. The brand’s long history in both jewelry and watchmaking began in 1888, with its first Art Déco design ladies timepieces released in 1919.

The venue was extravagantly decorated with over 40 of its coveted timepieces from the brand’s 2014 novelties., including the stunning Alacria Swan, the bold Patravi TravelTec 4x, the innovative Manero PowerReserve, and many more.

With the official arrival of Carl F. Bucherer Pathos in India, its exclusive availability is ensured across all the luxury outlets of Ethos Watch boutiques.