The Swiss watchmaker Carl F. Bucherer is going back to the strong roots of its origins and paying tribute to its past with golden and minimalist Baroque elements in a new brand presentation. The traditional company from Lucerne is thereby shining light on its rich heritage and bolstering its own identity. The new brand presentation was launched with a celebratory unveiling of the exhibition stand in the “distinctly golden” look.
The internationally renowned movie star is the new global brand ambassador of Carl F. Bucherer.
The luxury watch brand Carl F. Bucherer presented the internationally renowned actress Li Bingbing as its global brand ambassador at a press conference in Beijing. The traditional Swiss watch manufacturer is thus sending a strong message in Greater China and around the world.
Three time zones combined in one watch made in an exquisite and distinctive material: the Patravi TravelTec by Carl F. Bucherer in deep matt black, new for Baselworld 2016. The robust DLC coating transforms the GMT chronograph into a grand statement on your wrist, designed not to blend in but to impress.
This year, the traditional brand from Lucerne has established an exquisite, highly distinctive presence in the prestigious Swiss town.
Interlaken, November 2015. This year, Carl F. Bucherer has been welcoming watch enthusiasts to its first independent boutique in Interlaken. This exceptional Carl F. Bucherer store is located on the town’s famous Höheweg boulevard at the foot of the renowned Victoria-Jungfrau Grand Hotel & Spa. “This boutique represents an important milestone for us as an international Swiss brand,” explains Sascha Moeri, CEO of Carl F. Bucherer.
New York, October 2015. WatchTime New York, America's Luxury Watch Show, presented their new two-day event experience for lovers of fine timepieces in New York City on October 23rd and 24th. Held at Manhattan’s elegant Gotham Hall, WatchTime New York featured a star-studded lineup of watch brand exhibitors and sponsors, including Carl F. Bucherer.
For the second year, avid golfers came together in Engelberg, Switzerland to take part in the FC Luzern Golf Trophy. A national sporting legend played in each of the golf teams at this charity event. Traditional Lucerne-based brand Carl F. Bucherer is especially committed to this competition, which raises funds to promote the football club’s next generation of soccer stars. At the end of the gala evening, a check for 45,000 Swiss francs was presented to help nurture young talent at FCL.
For years, Carl F. Bucherer the traditional watch manufacturer of Lucerne has had the distinct pleasure of partnering with Gault Millau Switzerland to grant the title of “Hotel of the Year”. This year, the prestigious honor has been awarded to the Dolder Grand in Zurich – a luxury resort steeped in history for guests in search of fun, exclusivity, and relaxation.
Combining a unique design with the highest-quality materials, the Pathos Diva Haute Joaillerie is the latest masterpiece from the House of Carl F. Bucherer in Lucerne. A gem of a wristwatch, it was created for eternity and for many women is destined to be a case of love at first sight.
The traditional Lucerne brand Carl F. Bucherer has created a unique timepiece for "Only Watch 2015": the Manero ChronoPerpetual in white gold. Limited to a single model, this watch is to be auctioned off as the culmination of a global roadshow at the “Only Watch” auction for the benefit of the Monaco Association Against Muscular Dystrophy (AMM).
Carl F. Bucherer is participating in "Only Watch", the prestigious auction of exquisite timepieces of select brands for the first time in 2015.
The Swiss watch manufacturer Carl F. Bucherer launches its own Tourbillon with an exclusive limited edition of 188 pieces – the Manero Tourbillon limited edition 2015. With a new satin-brushed dial in a velvety brown color especially created for Carl F. Bucherer, the Manero Tourbillon shines in unique splendor – a masterpiece of the watchmaking craft.
Multifaceted and individual – the Carl F. Bucherer Pathos collection is a tribute to the fascinating character of every woman.
Style and win
Tune it up with Pathos – show the world your fashion style based on your favourite Pathos model and share it on Instagram ! Win a trip to France’s fashion mecca and enjoy « A perfect day in Paris ».
Simply enter by uploading a self-taken photo presenting your favourite Pathos outfit on Instagram, tag @carlfbucherer and make sure to use the hashtag #MyCFBLook.
Participate from May 26 to June 22, 2015.
Carl F. Bucherer presents a new highlight in the extraordinary Pathos collection: Pure rose gold lends a warm elegance to a delicate ladies' watch.
Multifaceted and individual – the Carl F. Bucherer Pathos collection is a tribute to the fascinating character of every woman. The Pathos model in pure rose gold is the latest creation by the traditional Lucerne watchmaker: a refined and captivating timepiece that unites glamor with grandeur.