The new Manero Flyback is the perfect companion for a gentleman who appreciates refined technology. A classical case in 18 K rose gold, complete with a champagne-colored dial, endows this timepiece with incomparable elegance. The sophisticated chronograph movement promises and delivers technical distinction thanks to its fascinating flyback function.
The latest issue of the Carl F. Bucherer magazine is devoted to Makers.
People who combine craft and science with art and beauty; original makers who, whether in the fields of fashion, photography or even origami, have followed their own path and taken their craft to a different level. That’s what we try and do with every watch – but always with our heart and soul firmly rooted in this place that we call home.
Enjoy the 1888 magazine by Carl F. Bucherer.
Carl F. Bucherer has consistently implemented the new brand identity, which was launched at the Baselworld fair in early 2016 with a new advertising campaign. The campaign demonstrates the company’s origins – Made of Lucerne - together with a Digital Lucerne Guide – which Carl F. Bucherer has specially designed. The company has grown steadily over the past five years, quadrupling the number of watches sold from 6’500 to 25’000.
Since its invention in the latter years of the 18th century, the tourbillon has represented one of the greatest technical challenges in the art of watchmaking. When Carl F. Bucherer introduced its first produced Tourbillon in 2013, the traditional brand from Lucerne reinforced its watchmaking mastery and reputation for horological excellence.
Carl F. Bucherer was delighted to welcome the Swiss Women's National Football Team to their recently opened factory in Lengnau, a nice diversion from the team’s intense preparations for their final qualifying match against Northern Ireland in the European Championship. This was an opportunity for the players and their support staff to become better acquainted with Carl F. Bucherer, the Swiss National Football Teams’ official timekeeper.
Carl F. Bucherer and Gault Millau Switzerland have joined forces to select their Hotel of the Year 2017. This year's winner is the five-star The Chedi Andermatt hotel, an exclusive and luxurious establishment that is of the highest international standard – from its unique cheese humidor to its impressive Sake Sommelier.
A modern infrastructure has been established at the company’s manufacture in Lengnau to facilitate optimized production processes and greater verticalization. Thus, an excellent basis was created for developing the company’s own movements and assembling the exclusive watch models that meet the brand’s own high quality standards.
In March Carl F. Bucherer teamed up with leading watch publication HODINKEE to offer one watch enthusiast an exclusive chance to experience Baselworld behind the scenes. The #BringMeToBaselworld campaign was the realization of a shared vision between the Swiss luxury watchmaker and HODINKEE to open the world of watchmaking to the fans.
Anticipation is growing, the clock is ticking: In a few weeks, the European Champion title will be in the limelight in France, and all eyes are on the sport. Carl F. Bucherer is proud to fulfill the part of partner and Official Timekeeper for the Swiss National Football Teams, starting with 1st July 2016, for the duration of four years.
Carl F. Bucherer crafts exquisite timepieces that reflect the pioneering spirit of its founder and the creative character of its hometown Lucerne. Thus, the traditional brand from Lucerne is proud to support the renowned Lucerne Festival and the American Friends of Lucerne Festival, contributing to spreading the spirit of their home Lucerne.
Baselworld is the most significant exhibition in the world for the watch industry and is considered the most important platform for the sector. Visitors from all over the world joined Carl F. Bucherer in celebrating the official inauguration of the exhibition stand, draped completely in gold, and hence the launch of the new brand presentation. “Carl F. Bucherer possesses an extraordinary heritage. We are continuing to develop ourselves by going back to our roots and reinterpreting them for the future,” explains Sascha Moeri, CEO of Carl F. Bucherer.
The luxury watch brand Carl F. Bucherer presented the internationally renowned actress Li Bingbing as its global brand ambassador at a press conference in Beijing. The traditional Swiss watch manufacturer is thus sending a strong message in Greater China and around the world.
The world-renowned Swiss luxury watch manufacturer Carl F. Bucherer establishes its distinctive presence in Dubai with the opening of its boutique at The Dubai Mall
The traditional Lucerne-based watch manufacturer Carl F. Bucherer furthered its expansion into the Middle East region, with the official inauguration of their boutique at The Dubai Mall today.
Three time zones combined in one watch made in an exquisite and distinctive material: the Patravi TravelTec by Carl F. Bucherer in deep matt black, new for Baselworld 2016. The robust DLC coating transforms the GMT chronograph into a grand statement on your wrist, designed not to blend in but to impress.
This year, the traditional brand from Lucerne has established an exquisite, highly distinctive presence in the prestigious Swiss town.
Interlaken, November 2015. This year, Carl F. Bucherer has been welcoming watch enthusiasts to its first independent boutique in Interlaken. This exceptional Carl F. Bucherer store is located on the town’s famous Höheweg boulevard at the foot of the renowned Victoria-Jungfrau Grand Hotel & Spa. “This boutique represents an important milestone for us as an international Swiss brand,” explains Sascha Moeri, CEO of Carl F. Bucherer.
New York, October 2015. WatchTime New York, America's Luxury Watch Show, presented their new two-day event experience for lovers of fine timepieces in New York City on October 23rd and 24th. Held at Manhattan’s elegant Gotham Hall, WatchTime New York featured a star-studded lineup of watch brand exhibitors and sponsors, including Carl F. Bucherer.
For the second year, avid golfers came together in Engelberg, Switzerland to take part in the FC Luzern Golf Trophy. A national sporting legend played in each of the golf teams at this charity event. Traditional Lucerne-based brand Carl F. Bucherer is especially committed to this competition, which raises funds to promote the football club’s next generation of soccer stars. At the end of the gala evening, a check for 45,000 Swiss francs was presented to help nurture young talent at FCL.
For years, Carl F. Bucherer the traditional watch manufacturer of Lucerne has had the distinct pleasure of partnering with Gault Millau Switzerland to grant the title of “Hotel of the Year”. This year, the prestigious honor has been awarded to the Dolder Grand in Zurich – a luxury resort steeped in history for guests in search of fun, exclusivity, and relaxation.