Joint forces with Cortina Watch Thailand.

15 Nov 2013

Strengthening international business.

Lucerne, November 2013. Carl F. Bucherer concludes a new distribution agreement with Cortina Watch in Thailand. This partnership will help the Lucerne watchmaker to further strengthen its market position in Asia.

The Swiss watchmaker Carl F. Bucherer is successfully expanding worldwide. Internationally, its focus is on the key markets of Asia, the USA and the Middle East. Carl F. Bucherer already has its own boutique in Thailand: This flagship store showcases the brand over 50m2 of Bangkok's most luxurious shopping centre, Siam Paragon. As the Thai market is particularly important to the Swiss Manufacture brand, Carl F. Bucherer will be working from now on in partnership with Cortina Watch Thailand.

Synergy and potential for growth
Cortina Watch is one of the largest leading retailer and distributor in Asia and enjoys an outstanding reputation amongst its business partners. Sascha Moeri, CEO of Carl F. Bucherer, is also convinced of the company's qualities: "With over 40 years of specialist retailing know-how in the watch sector and its agility in the markets, Cortina Watch can boast both exceptional knowledge of the sector and an extensive network. Cortina Watch is the perfect sales partner for us in Thailand." With this cooperation, Carl F. Bucherer can significantly reinforce its brand presence in Asia and further extend sales of its luxury products in important key markets.

A distinguished partner in Asia
Cortina Watch Thailand belongs to Cortina Holding, which has its registered office in Singapore and, as a leading distributor in the luxury watch sector in Asia, operates stores in Singapore, Malaysia, Thailand, Indonesia, Hong Kong und Taiwan. The company was founded over 40 years ago by Anthony Lim and - like the Carl F. Bucherer brand - is still in the possession of the family. The partnership between the two enterprises is founded on their shared philosophy: the pursuit of excellence and the requirement for the highest quality in every particular come first for both Cortina Watch and Carl F. Bucherer.