Our vision and our story are at the very heart of Carl F. Bucherer. Our vision expresses what drives us, while our brand story describes what makes us unique.


Since 1888, the Carl F. Bucherer legacy has been shaped by the pioneering spirit of our founder. For more than 135 years, we have created watches of the utmost quality, pushing the boundaries of watchmaking with our unparalleled technical innovations.
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At Carl F. Bucherer, the quest for excellence and outstanding craftsmanship is deeply rooted in our history. That spirit has driven us every day since 1888. It is an integral part of our conviction of being a true and authentic Swiss watch manufacturer. Excellence is a maxim that we adhere to in every aspect of what we do and throughout our entire production process: from the first idea to the final timepiece.
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Our heritage, the extraordinary personalities within the Bucherer family, their ambitions, achievements and worldview all underpin four core values.
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