Since 1888, the Carl F. Bucherer legacy has been shaped by the pioneering spirit of our founder. For more than 130 years, we have created watches of the utmost quality, pushing the boundaries of watchmaking with our unparalleled technical innovations, and more recently, through our power of individualization. The authenticity and international reputation of our brand is deeply rooted in our brand in our Swiss heritage. From our workshops in Switzerland, we have united watchmakers and artisans under the same roof, blending the art of jewelry-making with exquisite watchmaking expertise. We craft watches that appeal to a global generation of explorers – today’s conscious consumers, entrepreneurs and rebellious trailblazers. As one of the few remaining, independent family-owned Swiss watchmakers, we have a unique perspective on the world and the universe of watchmaking – opening up a world of opportunities for our customers.

Our heritage, the extraordinary personalities within the Bucherer family, their ambitions, achievements and worldview all underpin four core values.