DATA PROTECTION PROVISIONS

 

This website was produced and published by BUCHERER AG with its registered office in Switzerland, Langensandstrasse 27, 6005 Lucerne, entered in the Commercial Register of the Canton of Lucerne under No. CH-100.3.026.034-2.

We are accordingly responsible for collecting, processing and using your personal data and handing this data in conformity with the law. These data protection provisions constitute an integral part of the terms of use, which you will find here.

We are committed to handling your personal data responsibly. Consequently, we regard it as self-evident that we comply with the statutory requirements of the Swiss Federal Law on Data Protection (FDPA), the Ordinance to the Federal Law on Data Protection (OFDPA), the Telecommunications Law (FMG) as well as the General Data Protection Regulation of the European Union (GDPR) and other provisions of Swiss and European Data Protection Law.

We would like to inform you below about how we handle your personal data.

Please note that the information contained below may be revised and amended from time to time. We therefore recommend that you consult this privacy policy regularly. During your visit to our website www.carl-f-bucherer.com your personal data is collected and used by us to the following extent and for the following purposes:

 

EXTENT AND PURPOSE OF THE COLLECTION, PROCESSING AND USE OF PERSONAL DATA

When visiting our website

When you visit our website, our servers temporarily store every access in a log file.

The following data is stored by us:

• the IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved data,
• the website from which our domain was accessed,
• the operating system of your computer and the browser you are using,
• the country from which access to our website takes place and
• the name of your Internet access provider.

The collection and processing of this data is generally anonymised without personal reference for the purpose of enabling the use of the website (connection establishment), to ensure the long-term security and stability of the system and to optimise the website, and for internal statistical purposes. The aforementioned information will not be linked to or stored with personal information.

Only in the case of an attack on the network infrastructure of www.carl-f-bucherer.com or in case of suspicion of another unauthorised or improper use of the website, the IP address will be evaluated for clarification and defense and, if necessary, used in criminal proceedings for identification and to bring legal action against the users concerned under civil and criminal law.

The purposes described above, constitute our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f GDPR.

 

When making contact by registering a customer account and using the contact form

In order to contact us it is essential that you enter the following personal data truthfully (*mandatory):

• Your email address*
• Title*
• Language*
• First name*
• Surname*
• Country*
• your question (only if you have one)
• your address (only if you wish to receive print media)
• your telephone number (only if you wish that we contact you by phone)

We require this information to process your requests, to be able to send you our newsletter, catalogue and/or the Magazin 1888 (if desired) and/or to use it for marketing purposes as described in more detail below.

The processing of your contact enquiry is our legal basis within the meaning of Art. 6 para. 1 lit. f GDPR. This legal basis allows the processing of personal data within the scope of our "legitimate interest". Our legitimate interest is to process your contact.

By registering for the newsletter, the catalogue and/or the Magazin 1888, you consent to the processing of the data provided for the regular dispatch to the (email-) address you have provided. This consent constitutes our legal basis for the processing of your data within the meaning of Art. 6 para. 1 lit. a GDPR.

You can object to such data processing at any time if there are reasons in your particular situation which speak against data processing (seeContact“.)

The data in the customer account can be viewed and changed at any time. Finally, the customer can request the complete deletion of the customer account. If you wish to delete your customer account, please send us a request (see Contact“below).

 

DISPLAY-MARKETING

For our display campaigns, we also use the technology of Sizmek Inc. 401 Park Avenue S, 10016 New York City / USA ("Sizmek"), which enables us to present you relevant and targeted advertising material and ads based on your interests and usage patterns. In addition, Sizmek also provides access to standard metrics such as click-through rates, clicks, impressions etc. to measure the success of our advertising measures.

For this purpose, cookies and similar technologies (e.g. pixels and statistical device identifiers) are used on the device with which you visit our website in order to analyse and evaluate your usage behaviour and interaction with advertisements. Cookies and other technologies do not store any personal data, you cannot be personally identified by us at any time. The data collected includes non-personal, usage-related data that does not allow us to make any conclusions about your person. For further information on data protection and the settings you can make in this regard, see http:/www.sizmek.com/privacy-policy/optedout/.

We base this data processing on Art. 6 para. 1 lit. f GDPR. This permission allows the processing of personal data within the scope of our "legitimate interest". Our legitimate interest lies in the direct marketing, the analysis of the use of our advertisements and the improvement of our products and services.

You can object to this data processing and the use of Sizmek by using the Opt-Out Tool provided under http:/www.sizmek.com/privacy-policy/optedout/ at any time. Follow the instructions described in this link, depending on whether you visit our website via a mobile device (e.g. mobile phone, tablet) or another device (e.g. PC).

 

PASSING YOUR DATA TO THIRD PARTIES

We will only pass on your data if you have expressly consented to do so, we are obliged to do so by law or to the extent this is necessary to assert our rights.

In addition, we disclose personal information of users to third parties, to the extent necessary in the context of using the website, answering questions, processing inquiries or providing any services requested by the user. The use of this data by third parties is strictly limited to the purposes mentioned.

An overview of the service providers within the meaning of the previous paragraph can be downloaded here. Other third-party service providers are explicitly mentioned in this privacy policy (e.g. in the sections “Re-Targeting”, “Newsletter and other marketing campaigns” and “Tracking Tools”).

 

USE FOR MARKETING PURPOSES

Newsletters and other marketing campaigns

If you decide to receive news or print media when or after you open your customer account (this is done by explicitly checking the corresponding box), you expressly agree that we may use your address and personal data for marketing campaigns such as sending out the CARL F. BUCHERER Newsletter and/or dispatching catalogues. You may unsubscribe from all marketing campaigns at any time. The contact details can be found below in “Contact”. In addition, you will find an unsubscribe link in all newsletter emails.

Furthermore, we are entitled to engage third parties to conduct marketing campaigns and accordingly have the right to make your personal data available to third parties for this purpose.

For the distribution of our print media, we use marketing services provided by BEORDA Direktwerbung AG | Kantonsstrasse 101 | Postfach | CH-6234 Triengen, Telefon 041 935 40 63 (Direkt) | www.beorda.ch

 

Re-Targeting

BUCHERER uses so-called re-targeting technologies on the website. The user behaviour on the website is analysed in order to be able to offer the user customised advertising tailored to the user on partner websites. User behaviour is recorded under a pseudonym.

Most re-targeting technologies use cookies (see “Cookies” below).

This site uses DoubleClick by Google, a service of Google Inc. (“Google”). Google uses for this purpose the so-called DoubleClick cookie, which makes it possible to recognise the browser used by the user when visiting other websites. The information generated by the cookie about visiting these websites (including the IP address) will be transmitted to and stored on a Google server in the United States (see “Tracking Tools” below for additional information on personal data transfers to the United States).

Google will use this information to evaluate the use of the website in regard to the advertising to be shown in order to compile reports for the operator of the website regarding the website activities and advertisements, and to provide further services relating to the use of the website and internet usage. Google may also pass this information on to third parties insofar as this is required by law or if third parties process the data on Google's behalf. Google will not under any circumstances, however, associate the IP address of a user with any other data held by Google.

We base the creation of pseudonymised user profiles for advertising and analysis purposes on a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. This applies to all listed data processing operations. The legitimate interest lies in direct marketing and analysis of the use of our website. Users can prevent re-targeting at any time by rejecting or de-activating the relevant cookies in the menu bar of the web browser (see “Cookies” below).

 

TRANSMISSION OF PERSONAL DATA ABROAD

BUCHERER is entitled to pass your data to third party companies abroad to the extent this is required in connection with the processing of your requests, the provision of services and marketing campaigns. These third-party companies are obliged to respect the privacy of users to the same extent as the provider itself. If the level of data protection in a country is considered unsuitable by Swiss standards or within the meaning of the EU General Data Protection Regulation, we will ensure, by means of a contract, that your personal data is protected according to Swiss regulations or the EU General Data Protection Regulation at all times.

An overview of third-party service providers and their locations can be downloaded here. Most service providers are located either in Switzerland or Germany. The website is hosted on a dedicated server at CLARANET SAS, 18 rue du faubourg du temple, 75011 Paris, France. However, some of the third-party service providers listed in this privacy policy are based in the USA (see “Re-Targeting,” “Tracking Tools,” and “Social Media Functions”). Further information on data transfers to the USA can be found under “Tracking-Tools”.

 

RIGHT TO INFORMATION, DELETION AND CORRECTION

You may ask for information about your personal data stored by us at any time free of cost. Requests for information must be submitted in writing with proof of identity. You are also entitled to require that your data stored by us is deleted or corrected at any time. You also have the right to reclaim from us the data that you have provided to us (right of data portability). Upon request, we will also pass the data on to a third party of your choice. You have the right to receive the data in a common file format.

You may do this by sending a request to this effect by email to data-privacy@bucherer.com stellen. You will find other options for contacting us under ”Contact”.

We would like to point out that in the event that your data is deleted, our services cannot be used or can no longer be used in full. You can revoke your consent to certain data processing at any time with effect for the future.

Please note that certain data must be retained by us by law for a certain period. Such data must therefore remain stored by us until the end of this period. We will block this data in our system and only use it to comply with statutory requirements.

 

ADVICE FOR CHILDREN AND PARENTS

The CARL F. BUCHERER website is aimed at an adult audience. It is forbidden for minors, and especially children under 13 years of age, to transmit personal data about themselves to us or to register to receive a service. If we detect that such data has been transmitted to us, it will be deleted from our database. The parents (or legal guardians) of the child may contact us and request deletion of the data or de-registration. For this purpose, we require a copy of an official document confirming you as a parent or guardian.

 

DATA SECURITY

We use suitable technical and organisational security measures that seem appropriate to us to protect your data stored by us from manipulation, partial or total loss and unauthorised access by third parties. Our security measures are continuously updated according to technological developments.

We also take the protection of our own internal company data very seriously. Our staff and the service providers engaged by us are obliged to maintain confidentiality and to comply with the provisions of data protection law. Moreover, these are only granted access to personal data as far as is necessary.

 

Cookies

Cookies help, among other things, to make visiting our website easier, more pleasant and more useful. Cookies are information files stored automatically by your browser on the hard disk of your computer when you visit our website.Cookies do not harm the hard disk of your computer nor do they transmit your personal data to us

We use cookies, for example, to recognise you as a registered user so that you do not need to register again each time. Use in this case does not mean that we obtain new personal data about you as an online visitor.

Most internet browsers accept cookies automatically. However, you can adjust your browser settings so that cookies are not placed on your computer or so that you receive a new warning message when you encounter a new cookie. For more information, see the settings options of your browser.Deactivating cookies, however, may result in your being unable to use all the s in our portal.

 

TRACKING TOOLS

This website uses Google (Universal) Analytics, a web analysis service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that allow an analysis of the use of the website, such as “Cookies” (see above “Cookies”). The information generated by the cookie about your use of this website such as

• Browser type/version
• Operating system used
• Referrer URL (the previously visited page)
• host name of the accessing computer (IP address)
• Time of the server request
• Device

are transferred to and stored on servers of Google Inc, a company of the holding company Alphabet Inc. in the USA. The IP address is reduced by activating IP anonymization ("anonymizeIP") on this website prior to transmission within the member states of the European Union or in other states party to the Agreement on the European Economic Area or Switzerland. The anonymous IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In such cases, we provide contractual guarantees to ensure that Google Inc. maintains an adequate level of privacy.

The information is used to evaluate the use of the website, to compile reports on the activities on the website and to provide other services related to the use of the website for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. According to Google Inc., under no circumstances will the IP address be linked to other data relating to the user.

Users can prevent the collection of the data (including the IP address) generated by the cookie and related to the website use by the respective user for Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in, you can click on this link to prevent the acquisition by Google Analytics on this website in the future. An opt-out cookie is stored on the user's device. If the user deletes cookies (see above “Cookie”), the link must be clicked again.

For the sake of completeness, we wish to note that under US law, the US authorities may carry out surveillance measures that allow the general storage of all data transferred from the European Union or Switzerland to the USA. This is done without distinction, restriction or exemption on the basis of the objective pursued and without objective criteria that would make it possible to restrict the US authorities access to personal data and its subsequent use for specific, strictly limited purposes that would justify access to that data.

Users residing in an EU Member State are advised that the US does not have an adequate level of data protection from the point of view of the European Union, partly because of the issues mentioned in this section. To the extent that we have stated in this Privacy Policy that recipients of data (such as Google) are located in the United States, we will ensure that your data is protected at an appropriate level with our partners either by contractual arrangements with these companies or by ensuring that these companies are certified under the EU-US Privacy Shield.

 

SOCIAL MEDIA SERVICES

On our website, we provide you with certain social media services, in particular the sharing of product information on Facebook, the tweeting of product information, etc. The relevant services can be found on the individual product pages under the heading “Sharing".

On our website, the social media functionalities ("plugins") are integrated by the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA2210, USA ("AddThis"). An overview of the AddThis plugins and their appearance can be found here:http://www.addthis.com/privacy/opt-out.

When you visit our website, which contains such a plugin, your browser establishes a direct connection to the servers of AddThis. The content of the plugin is transmitted by AddThis directly to your browser and integrated into the page. By the integration of the plugin, AddThis receives the information that your browser has called up the corresponding page of our website and stores a cookie on your terminal device to identify your browser (see "Cookies"). This information (including your IP address) is transmitted directly from your browser to an AddThis server in the USA and is stored there. AddThis uses the data to create anonymous user profiles, which serve as a basis for a personalized and interest-related advertising of the visitors of websites with AddThis plugins. The purpose and scope of data collection and the further processing and use of the data by AddThis can be found in AddThis' privacy policy: http://www.addthis.com/privacy/privacy-policy.

If you wish to object to the data collection by AddThis in the future, you can set an opt-out cookie, which you can download from the following link: http://www.addthis.com/privacy/opt-out.

We provide social media services for the following social networks:

• Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA,
• Twitter Inc.,1355 Market Street, Suite 900, San Francisco, CA 94103, USA and
• Google+ of Google Inc.

When you click on the relevant social network icons, you will be linked to the relevant social network to perform the chosen service, e.g. to share content on Facebook or to tweet on Twitter. To do this, however, you must log into your corresponding user account or be logged in already.

If you select one of the services provided and click on the icon of the relevant social network, a direct connection is established between your browser and the server of the relevant social network. This gives the network the information that you have visited our website with your IP address and accessed the link. If you access a link to a network while logged in to your account on the relevant network, the contents of our page may be linked to your profile in the network, which means that the network can link your visit to our website directly to your user account. If you want to prevent this, you should log out before clicking on the relevant links. An assignment takes place in any case, if you log into the relevant network after clicking on the link.

 

Links to our social media presence

On our website, we have incorporated links to our social media profiles on the following social networks:

• Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
• Twitter Inc.,1355 Market Street, Suite 900, San Francisco, CA 94103, USA
• Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA
• Twitter Inc.,1355 Market Street, Suite 900, San Francisco, CA 94103, USA,
• Youtube, operated by Google Inc.
• WeChat, Tencent Building, Kejizhongyi Avenue, Hi-tech Park, Nanshan District, Shenzhen, China, und
• Weibo, No.8 Sina Plaza, Courtyard 10, the West, XiBeiWang E. Road, HaiDian District,Beijing 100080, China

If you click on the relevant social network icons, you will be automatically redirected to our profile on the relevant network. In order to use the functions of the relevant network there, you must partially log in to your user account for the relevant network.

When you open a link to one of our social media profiles, a direct connection is established between your browser and the server of the relevant social network. This gives the network the information that you have visited our website with your IP address and accessed the link. If you access a link to a network while logged in to your account on the relevant network, the contents of our page may be linked to your profile in the network, which means that the network can link your visit to our website directly to your user account. If you want to prevent this, you should log out before clicking on the relevant links. An assignment takes place in any case, if you log into the relevant network after clicking on the link.

 

RETENTION OF DATA

We only store personal data for as long as necessary,

• to use the tracking services mentioned within the scope of our legitimate interest;
• to perform services to the extent specified above, which you have requested or for which you have given your consent.

We keep contractual data for a longer period of time, as this is prescribed by legal storage obligations. Storage obligations, which oblige us to store data, result from accounting regulations and tax regulations. According to these regulations, business communications, contracts concluded and accounting records must be kept for up to 10 years. If we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.

 

CONTACT

If you have any questions regarding data protection on our website, would like more information or would like to arrange for your data to be deleted, please get in touch with us by filling in the relevant online contact form or by sending an email to data-privacy@bucherer.com .

By post, please address your requests to the address below:

Bucherer AG
Data Privacy
Langensandstrasse 27
CH-6005 Lucerne

Complaint to a data protection supervisory authority

You have the right to complain to a data protection supervisory authority at any time.

Last updated: May 2018