Press database


For further information, please contact

Anna Kristina Bichsel
PR Manager


About Carl F. Bucherer


Carl F. Bucherer has been crafting watches since 1888 and is internationally renowned for its quality, innovation, and pioneering spirit. The brand’s watches continue to evolve, combining contemporary style and cutting-edge materials with the utmost precision and outstanding functionality.


Every CFB timepiece is conceptualized, developed and hand-assembled at CFB’s production facilities in Switzerland, with many watches powered by CFB’s own movements, all designed and built entirely in-house. The brand is also the market leader in peripheral technology, having patented not only a peripheral winding system, but also a floating tourbillon in a peripherally supported cage and a peripherally guided minute repeater regulator. 


Since the very start, CFB has adopted an international mindset and a forward-looking attitude, exploring time through the perspectives of watch aficionados everywhere. Today, it showcases its expertise, refined over generations, with a major retail presence spanning four continents. This global network continually reminds the world what remains so special about the craft of Swiss watchmaking.


Carl F. Bucherer – Exploring time

Click on the checkbox to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.

Cookie overview

Arrow Generic Essential / Cookies
Functional cookies are essential to ensure the basic functions of the website. Without them, the website cannot be used as intended, which is why they cannot be deactivated. They ensure, among other things, basic functions required for page navigation, language settings or the functionality when changing from http to https and thus compliance with increased security requirements. Essential cookies are used exclusively by us. Your consent to use these cookies is not required.
Performance cookies are those that collect information about the behaviour of website visitors (such as the frequency and duration of pages visited, search terms used, movements such as clicks and mouse scrolling, error messages displayed and loading times). This information is used to improve user-friendliness and to target the website to the user. This data is stored in anonymous form and provides a user-friendly navigation and website as well as improving it. Performance cookies are subject to consent.
Marketing cookies are used by us and third-party providers to display relevant advertising tailored to the user on our own as well as third-party websites (such as social media platforms). They are also used to determine the frequency with which an advertisement is displayed and to determine the effectiveness of an advertising campaign. Marketing cookies are subject to consent.

We use cookies for statistics, site optimisation and targeted marketing. If you click on "I agree", you accept that cookies are set for these purposes, or you can determine here which cookies we are permitted to use. Read more about the use of cookies in our Privacy Policy.

Note on processing data collected on this website in the USA by companies like Google, Meta Inc.: By clicking on "I agree", you also agree that your data may be processed in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards (for further information, please refer to Section 9 of the Privacy Policy). Please specify here that only essential cookies are permitted to ensure that the transfer described above does not take place.