back

MANERO FLYBACK ACCOMPANIES SWISS NATIONAL SOCCER TEAM TO RUSSIA

25 May 2018

Great moments

The partnership between Carl F. Bucherer and the Swiss Football Association (SFA) has existed since 2016 and is set to enjoy a new highlight with the upcoming soccer milestone in Russia. As official timekeeper of the Swiss national soccer team, the Swiss luxury watch manufacturer from Lucerne has issued the players a timepiece selected by the squad itself to mark this historic event: the striking Manero Flyback in rose gold with a black dial and black strap.

Ceremonial Presentation

On May 31, 2018, in Lugano, the watches were presented to each player in person during the final training camp prior to the team flying to Russia. The presentation took place in the presence of Renato Bonina, Executive Vice President Sales Europe at Carl F. Bucherer, and Claudio Sulser, Delegate of the Swiss national team. As part of the ceremony, the players also signed an atmospheric picture of the watch. The signed complete work of art will be auctioned off as part of the Golf Trophy Engelberg charity golf tournament, with the proceeds going toward youth development at FC Luzern.

Ceremonial Presentation

The Perfect Team

Just like in soccer, everything in the world of watchmaking revolves around time and teamwork. All of the individual parts within a movement must fit together perfectly in order to perform well as a whole. This understanding is also expressed in the campaign slogan of the partnership between the Swiss Football Association and Carl F. Bucherer: “A single second can change history.” Over the 90 minutes of a soccer match, and longer in some cases, every shot and every piece of action can make the decisive difference – and even write history.

The perfect team

Accompanied by a Piece of Lucerne Wherever They Go

In keeping with the motto of the global Manero Flyback campaign, “Wherever time takes you, Lucerne travels with you,” the watch will accompany the players to Russia as a valuable piece of their home. “We are delighted that the team chose a watch that is reminiscent of the strong roots of Carl F. Bucherer. These roots should also give strength to the payers during their time in Russia,” says Sascha Moeri, CEO of Carl F. Bucherer. As official timekeeper of the national soccer team, Carl F. Bucherer will be cheering on the Swiss team as they enter the playing field in Russia in a few weeks’ time – boosted by a piece of home on their wrist.

Team player accompanied by a piece of Lucerne

Click on the checkbox to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.

Cookie overview

Arrow Generic Essential / Cookies
Functional cookies are essential to ensure the basic functions of the website. Without them, the website cannot be used as intended, which is why they cannot be deactivated. They ensure, among other things, basic functions required for page navigation, language settings or the functionality when changing from http to https and thus compliance with increased security requirements. Essential cookies are used exclusively by us. Your consent to use these cookies is not required.
Arrow
Performance cookies are those that collect information about the behaviour of website visitors (such as the frequency and duration of pages visited, search terms used, movements such as clicks and mouse scrolling, error messages displayed and loading times). This information is used to improve user-friendliness and to target the website to the user. This data is stored in anonymous form and provides a user-friendly navigation and website as well as improving it. Performance cookies are subject to consent.
Arrow
Marketing cookies are used by us and third-party providers to display relevant advertising tailored to the user on our own as well as third-party websites (such as social media platforms). They are also used to determine the frequency with which an advertisement is displayed and to determine the effectiveness of an advertising campaign. Marketing cookies are subject to consent.

We use cookies for statistics, site optimisation and targeted marketing. If you click on "I agree", you accept that cookies are set for these purposes, or you can determine here which cookies we are permitted to use. Read more about the use of cookies in our Privacy Policy.

Note on processing data collected on this website in the USA by Google, Facebook: By clicking on "I agree", you also agree that your data may be processed in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards (for further information, please refer to Section 9 of the Privacy Policy). Please specify here that only essential cookies are permitted to ensure that the transfer described above does not take place.