Watchmaking skills, technical innovations and continuity are values that define Carl F. Bucherer. The Adamavi range is a collection that stands for the pleasure provided by timeless design and for a unique philosophy: the striving to preserve things of proven value. The principle of holding on to the proven values of the past is embodied in the classic appearance of the watches in the Adamavi family. The very name Adamavi stands for a feeling that these watches trigger in the wearer: translated from the Latin, Adamavi literally means ‘to come to love something’ or ‘to take pleasure in something’. Because all the models in the range are charac- terized by timeless simplicity and mechanical reliability, they are more than just timepieces. They are true companions whose visual appeal will outlast the short-lived trends of our present time, conferring an aura of reliability and continuity upon their owners.