Mar 19, 2016

“Distinctly Golden” at Baselworld 2016.

Baselworld is the most significant exhibition in the world for the watch industry and is considered the most important platform for the sector. Visitors from all over the world

Baselworld is the most significant exhibition in the world for the watch industry and is considered the most important platform for the sector. Visitors from all over the world joined Carl F. Bucherer in celebrating the official inauguration of the exhibition stand, draped completely in gold, and hence the launch of the new brand presentation. “Carl F. Bucherer possesses an extraordinary heritage. We are continuing to develop ourselves by going back to our roots and reinterpreting them for the future,” explains Sascha Moeri, CEO of Carl F. Bucherer. 

It all began with Carl Friedrich Bucherer himself, a visionary and bold entrepreneur. Back in 1888, his pioneering spirit and passion for craftsmanship provided the foundation for what Carl F. Bucherer has stood for ever since: a leading, independent Swiss watchmaker with international prestige. An authentic brand that is deeply rooted in the cosmopolitan city of Lucerne – the vibrant heart of Switzerland – both the origin and inspiration of the watch brand. This close connection together with the power of creativity and the uninhibited free spirit of its home forms part of the DNA of the Swiss luxury watchmaker and is passionately embodied through the brand’s savoir faire. 

The new brand look is reminiscent of the precious heritage of Carl F. Bucherer and lends its golden radiance to the unique strengths of the brand. The gold is derived from the Baroque-influenced architecture that gives the home city of Lucerne its special character. A minimalist look that pays tribute to the strong roots of the Swiss watchmaker – in both a discreet and prominent manner. 

The golden imagery reflects the pride in the heritage, as do the design of the display windows with the silhouette of Lucerne and the depiction of the cosmopolitan free spirit. The centerpiece of the almost 1,000 m2 large exhibition stand is the library and its visual presentation of the brand identity. The new movement CFB A2000 with peripheral rotor is presented as an exclusive – a design concept that Carl F. Bucherer was the first manufacturer to bring into serial production and which debuts in the worldwide innovation Manero Peripheral. 

The new brand presentation in “distinct gold” is an expression of luxury as Carl F. Bucherer understands it: Watch creations of the highest standard of workmanship that are known for the expert combination of passion and unmistakable style. 

Latest News

Discover more
Mar 11, 2024


Manufacture Excellence
Welcome to a new era for CFB, and the next chapter in Swiss watchmaking.
Feb 09, 2024


Witness true love
This Valentine’s Day, we’re celebrating the wonderful diversity of couples everywhere.
Jan 23, 2024


CFB wins Capital Watch Award 2023 for Heritage Chronometer Celebration.
Click on the checkbox to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.

Cookie overview

Arrow Generic Essential / Cookies
Functional cookies are essential to ensure the basic functions of the website. Without them, the website cannot be used as intended, which is why they cannot be deactivated. They ensure, among other things, basic functions required for page navigation, language settings or the functionality when changing from http to https and thus compliance with increased security requirements. Essential cookies are used exclusively by us. Your consent to use these cookies is not required.
Performance cookies are those that collect information about the behaviour of website visitors (such as the frequency and duration of pages visited, search terms used, movements such as clicks and mouse scrolling, error messages displayed and loading times). This information is used to improve user-friendliness and to target the website to the user. This data is stored in anonymous form and provides a user-friendly navigation and website as well as improving it. Performance cookies are subject to consent.
Marketing cookies are used by us and third-party providers to display relevant advertising tailored to the user on our own as well as third-party websites (such as social media platforms). They are also used to determine the frequency with which an advertisement is displayed and to determine the effectiveness of an advertising campaign. Marketing cookies are subject to consent.

We use cookies for statistics, site optimisation and targeted marketing. If you click on "I agree", you accept that cookies are set for these purposes, or you can determine here which cookies we are permitted to use. Read more about the use of cookies in our Privacy Policy.

Note on processing data collected on this website in the USA by companies like Google, Meta Inc.: By clicking on "I agree", you also agree that your data may be processed in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards (for further information, please refer to Section 9 of the Privacy Policy). Please specify here that only essential cookies are permitted to ensure that the transfer described above does not take place.