Mar 24, 2021

Carl F. Bucherer and Caran d'Ache proudly announce their partnership

Carl F. Bucherer and Caran d’Ache are proud of the values and history they share. An obvious pairing, these two iconic Swiss industry pioneers join forces.

If you were suddenly whisked back in time and found yourself on a busy Swiss shopping street a hundred years ago, you’d hardly recognize the world around you. Cell phones? Nope. Automobiles? Very few. Colorful running shoes? Only yours.

In a newspaper of the day, you would see advertisements for fine wristwatches from Carl F. Bucherer’s manufacturer and for beautiful writing and drawing instruments created by Caran d’Ache.

And you know something that would astonish the people around you: a century later, these Swiss brands will continue to craft high quality products – even in a yet unknown digital age – admired worldwide for their quality, their design, and their performance.

Carl F. Bucherer and Caran d’Ache are proud of the values and history they share but are squarely focused on a bright, sustainable future. And today, these two iconic Swiss industry pioneers, shaped by their incredible legacies, announce that they have joined forces on a special project.

Caran d’Ache’s President and CEO Carole Hubscher is looking forward to the partnership: “Carl F. Bucherer and Caran d’Ache are informed by similar legacies: we are Swiss companies respected around the globe for products that are based on traditional craftsmanship but which are also innovative and future-focused. We are excited about this collaboration.”

Sascha Moeri, Carl F. Bucherer’s CEO, adds, “Our partnership with Caran d’Ache feels almost inevitable. It’s appealing to think about the brands’ founders being aware of each other a hundred years ago, each recognizing in the other a commitment to quality, performance and aesthetic appeal, values we still hold dear. We’re thrilled to be working closely with Carole Hubscher and her team. There are truly some exciting projects ahead of us and we will be thrilled to share them with the world.”

Further details of our partnership will be unveiled during this summer - stay tuned!

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