Sep 20, 2018


Swiss luxury watch manufacturer Carl F. Bucherer celebrated distinct moments in Hong Kong yesterday. The grand opening of the new monobrand boutique in the city’s vibrant Causeway

Swiss luxury watch manufacturer Carl F. Bucherer celebrated distinct moments in Hong Kong yesterday. The grand opening of the new monobrand boutique in the city’s vibrant Causeway Bay area was followed by an exclusive gala dinner at the Grand Hyatt. This event also saw the market launch of the Manero Tourbillon DoublePeripheral watch, whose sophisticated movement is a world first. Chairman of the Board of Directors Jörg G. Bucherer, CEO Sascha Moeri, and renowned Chinese movie star and Global Brand Ambassador, Li Bingbing, were in attendance at the exclusive event.

New Monobrand Boutique in Hong Kong
The new Hong Kong boutique was opened in partnership with longtime retail partner Prince Jewellery & Watch. Located in Hong Kong’s Causeway Bay, Carl F. Bucherer’s new boutique is ideally situated in the heart of the city’s luxury shopping area, and offers visitors a new way to experience the world of Carl F. Bucherer. The interior is based on the latest design concept and exudes understated luxury accentuated by the golden, baroque-inspired elements of the logo and the distinctive brand imagery, which also reflects the cosmopolitan nature of Carl F. Bucherer’s hometown of Lucerne, Switzerland. The new brand identity pays homage to the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.

Grand Opening Celebration
At the opening celebration, Jörg G. Bucherer, Sascha Moeri, and Li Bingbing cut the ribbon to unveil the boutique, and it was declared officially open. Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company, said: “I am honored and proud to bring our 130-year family legacy to this new boutique in Hong Kong. It is a milestone in this year, which marks our 130th anniversary, and also a personal highlight that I wouldn’t want to miss.”

BTQ opening

Exclusive Gala Dinner
Around 200 guests – among them partners, customers, media representatives, and influencers – were invited to an exclusive gala dinner at the Grand Hyatt, where they entered the world of Carl F. Bucherer through a tunnel showing imagery of Lucerne and the brand. The guests enjoyed an emotional speech by Jörg G. Bucherer and a charming talk with Li Bingbing. During the event, CEO Sascha Moeri pointed out that opening a new boutique in Hong Kong is a significant step: “The opening marks a milestone in the expansion of our brand in Asia. At the end of 2017, we had nearly 100 points of sale, and by the end of 2018, we will have more than 150 physical points of sale and one digital boutique. The new boutique in Hong Kong is a perfect reflection of the brand’s DNA. With its fusion of materials, respect for tradition, creativity, and innovation, this exclusive environment will be the perfect setting in which to welcome and take care of our customers.”

Market Launch of a Masterpiece
During the course of the evening, the first Manero Tourbillon DoublePeripheral, which features a truly unique movement, was presented and its technical details were explained. This elegant masterpiece was first introduced during Baselworld 2018 and impressively demonstrates the brand’s ability to innovate. Its unique movement – the CFB T3000 – was developed entirely in-house, and is the first of its kind in the world. It combines a peripheral automatic winding system and a peripherally mounted tourbillon that appears to float. This presentation marks the start of the global rollout of the exclusive and highly sought-after timepiece. It will initially be available at the new Hong Kong boutique from September, 20 2018.

Carl F. Bucherer is looking forward to welcoming you at the new boutique:
Shop B-C, Ground Floor
58 Russell Street
Causeway Bay, Hong Kong
Open from 10.00 am to 10.00 pm every day ( except the Chinese New Year )

Boutique opening with Li Bingbing


Latest News

Discover more
Mar 11, 2024


Manufacture Excellence
Welcome to a new era for CFB, and the next chapter in Swiss watchmaking.
Feb 09, 2024


Witness true love
This Valentine’s Day, we’re celebrating the wonderful diversity of couples everywhere.
Jan 23, 2024


CFB wins Capital Watch Award 2023 for Heritage Chronometer Celebration.
Click on the checkbox to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.

Cookie overview

Arrow Generic Essential / Cookies
Functional cookies are essential to ensure the basic functions of the website. Without them, the website cannot be used as intended, which is why they cannot be deactivated. They ensure, among other things, basic functions required for page navigation, language settings or the functionality when changing from http to https and thus compliance with increased security requirements. Essential cookies are used exclusively by us. Your consent to use these cookies is not required.
Performance cookies are those that collect information about the behaviour of website visitors (such as the frequency and duration of pages visited, search terms used, movements such as clicks and mouse scrolling, error messages displayed and loading times). This information is used to improve user-friendliness and to target the website to the user. This data is stored in anonymous form and provides a user-friendly navigation and website as well as improving it. Performance cookies are subject to consent.
Marketing cookies are used by us and third-party providers to display relevant advertising tailored to the user on our own as well as third-party websites (such as social media platforms). They are also used to determine the frequency with which an advertisement is displayed and to determine the effectiveness of an advertising campaign. Marketing cookies are subject to consent.

We use cookies for statistics, site optimisation and targeted marketing. If you click on "I agree", you accept that cookies are set for these purposes, or you can determine here which cookies we are permitted to use. Read more about the use of cookies in our Privacy Policy.

Note on processing data collected on this website in the USA by companies like Google, Meta Inc.: By clicking on "I agree", you also agree that your data may be processed in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards (for further information, please refer to Section 9 of the Privacy Policy). Please specify here that only essential cookies are permitted to ensure that the transfer described above does not take place.