With an event at NUO Hotel Beijing, Swiss luxury watch manufacturer Carl F. Bucherer and JD.com, China’s largest retailer, announced their collaboration and the launch of a limited-edition watch available exclusively at JD.com. Sascha Moeri, CEO of Carl F. Bucherer, and Belinda Chen, General Manager of JD Watch, welcomed around 150 media representatives and influencers as guests. Li Bingbing, famous Chinese actress and Global Brand Ambassador for Carl F. Bucherer, also attended the event. The online boutique marks the brand’s first entry into the Chinese e-commerce market.

Each year, GaultMillau Switzerland and Swiss luxury watch manufacturer Carl F. Bucherer team up to present the Hotel of the Year award. This year, the legendary Bürgenstock Resort Lake Lucerne has the perfect recipe. In honor of this special award, Carl F. Bucherer presented selected delicacies from the Spices Kitchen & Terrace, one of the resort’s restaurants, and luxurious timepieces in a series of artistic photographs.

Swiss Luxury watch manufacturer Carl F. Bucherer co-starred with its Global Brand Ambassador Li Bingbing in the science-fiction movie The Meg. The world debut of the movie was held at the Water Cube in Beijing last night. The famous actress was joined on the red carpet by the movie’s director, Jon Turteltaub, and the stars of the film, including Jason Statham, Winston Chao, Ruby Rose, and Cliff Curtis.

Throughout his career, Ricardo Rodríguez relied on his passion, skill, and precision to make a difference out on the field, these same qualities are just as important in the world of watchmaking. Now, Carl F. Bucherer and the Swiss national soccer player have joined forces in a strong partnership.

JD.com is China’s leading e-commerce service provider, with a retail infrastructure that allows customers to shop 24/7 and have items delivered across China. This infrastructure and technology is also used by a number of renowned international brands, and the company has established strong partnerships with several Swiss luxury watch manufacturers. Carl F. Bucherer’s first foray into e-commerce is in collaboration with one of China’s largest watch retailers, Harmony World Watch Centre, which will operate and maintain the Carl F. Bucherer online boutique on JD.com.

The partnership between Carl F. Bucherer and the Swiss Football Association (SFA) has existed since 2016 and is set to enjoy a new highlight with the upcoming soccer milestone in Russia. As official timekeeper of the Swiss national soccer team, the Swiss luxury watch manufacturer from Lucerne has issued the players a timepiece selected by the squad itself to mark this historic event: the striking Manero Flyback in rose gold with a black dial and black strap.

Ceremonial Presentation

The retro style of the Manero Flyback family is highlighted even more with this new edition. Inspired by Carl F. Bucherer models from the 1960s and 1970s, the latest Manero Flyback features a bold yet subtle combination of colors in the form of a black dial with silver-colored totalizators. Fine touches of red complete the harmonious contrast. The retro style is continued even throughout the new-style strap. The suede finish of the golden brown kudu-leather strap gives it an extremely natural appearance while ensuring optimum comfort for the wearer.

Located in Siberia, Lake Baikal is the largest, deepest, and richest freshwater lake in terms of biodiversity in the world. The annual Baikal Ice Marathon offers competitors from around the globe the opportunity to race across the frozen surface with the goal to help keep the water clean.

this edition of 1888 is dedicated to Heritage. We meet people and organisations who, like us, haven’t forgotten their origins, who build on tradition – and understand how brands with history must also embrace innovation. Our cover feature focuses on book collecting – specifically the stories of Sherlock Holmes, who recently celebrated a landmark anniversary of his own. Like Carl F. Bucherer watches, these precious tomes are heirlooms that can be touched, enjoyed and passed on as a legacy to be treasured.

Located in the heart of the vibrant metropolis, the boutique offers clients a unique brand experience and a wonderful collection of high-quality timepieces made in Switzerland. On the occasion of the opening, an exclusive gala dinner was held ; the theme, “ Golden Moment: Celebration of Distinct Excellence, ” was the perfect way to celebrate the 130-year-old watch brand embarking on its new journey.

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