Throughout his career, Ricardo Rodríguez relied on his passion, skill, and precision to make a difference out on the field, these same qualities are just as important in the world of watchmaking. Now, Carl F. Bucherer and the Swiss national soccer player have joined forces in a strong partnership.

JD.com is China’s leading e-commerce service provider, with a retail infrastructure that allows customers to shop 24/7 and have items delivered across China. This infrastructure and technology is also used by a number of renowned international brands, and the company has established strong partnerships with several Swiss luxury watch manufacturers. Carl F. Bucherer’s first foray into e-commerce is in collaboration with one of China’s largest watch retailers, Harmony World Watch Centre, which will operate and maintain the Carl F. Bucherer online boutique on JD.com.

The partnership between Carl F. Bucherer and the Swiss Football Association (SFA) has existed since 2016 and is set to enjoy a new highlight with the upcoming soccer milestone in Russia. As official timekeeper of the Swiss national soccer team, the Swiss luxury watch manufacturer from Lucerne has issued the players a timepiece selected by the squad itself to mark this historic event: the striking Manero Flyback in rose gold with a black dial and black strap.

Ceremonial Presentation

The retro style of the Manero Flyback family is highlighted even more with this new edition. Inspired by Carl F. Bucherer models from the 1960s and 1970s, the latest Manero Flyback features a bold yet subtle combination of colors in the form of a black dial with silver-colored totalizators. Fine touches of red complete the harmonious contrast. The retro style is continued even throughout the new-style strap. The suede finish of the golden brown kudu-leather strap gives it an extremely natural appearance while ensuring optimum comfort for the wearer.

Located in Siberia, Lake Baikal is the largest, deepest, and richest freshwater lake in terms of biodiversity in the world. The annual Baikal Ice Marathon offers competitors from around the globe the opportunity to race across the frozen surface with the goal to help keep the water clean.

this edition of 1888 is dedicated to Heritage. We meet people and organisations who, like us, haven’t forgotten their origins, who build on tradition – and understand how brands with history must also embrace innovation. Our cover feature focuses on book collecting – specifically the stories of Sherlock Holmes, who recently celebrated a landmark anniversary of his own. Like Carl F. Bucherer watches, these precious tomes are heirlooms that can be touched, enjoyed and passed on as a legacy to be treasured.

Located in the heart of the vibrant metropolis, the boutique offers clients a unique brand experience and a wonderful collection of high-quality timepieces made in Switzerland. On the occasion of the opening, an exclusive gala dinner was held ; the theme, “ Golden Moment: Celebration of Distinct Excellence, ” was the perfect way to celebrate the 130-year-old watch brand embarking on its new journey.

The First Monobrand Boutique in Shanghai

The first monobrand boutique in Moscow

The title of Hotel of the Year is one of the most coveted in the hotel industry, and is only awarded to the very best hotels in Switzerland. Located at the heart of the famous Swiss spa resort of St. Moritz, the Kulm Hotel St. Moritz boasts breathtaking views of the majestic scenery of Lake St. Moritz, the Engadin Alps, and the hotel’s extensive grounds, which cover 2,000 square meters.

With our latest boutique, we offer visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.

A Highlight for 2017

The Pilatus cogwheel railway is one of the landmarks of Lucerne in the heart of Switzerland, and riding on the railway is a cherished experience for visitors. The world’s steepest cogwheel railway takes passengers from our home city up to the peak of its famous mountain, known as Pilatus.

Last night’s premiere of Atomic Blonde saw the red carpet rolled out at the theater in Potsdamer Platz, Berlin. Among the Hollywood stars in attendance was leading actress Charlize Theron. With David Leitch as director and Swiss actor Daniel Bernhardt as the villain, the latest Hollywood action thriller Atomic Blonde boasts two Carl F. Bucherer brand ambassadors in key roles. Watches from the Lucerne-based brand also play an important role – but you’ll have to watch the movie to find out more details. Carl F.

Total commitment, absolute precision, and perfect teamwork are the values that Carl F. Bucherer shares with the Swiss national football teams. The two have worked together as partners since 2016. After an initial visit last fall, Carl F. Bucherer was pleased to welcome the players back to the manufactory in Lengnau. The day’s program brought together some of the top Swiss female athletes from three different fields of sport.

Optimal Teamwork

Manta rays are one of the many sea creatures whose survival is being threatened by overfishing. The Manta Trust – a UK registered charity – is committed to protecting and ensuring the survival of these mysterious and charismatic animals in more than 20 different countries. Carl F. Bucherer has supported this charity for many years in order to help with the conservation of manta rays. In the summer of 2017, the Swiss watch manufacturer is launching a limited-edition timepiece dedicated to the charity for the first time.