COVID-19 has changed our everyday world – it has forced everyone to completely rethink how things are done, question existing structures, and create room for new ideas. Carl F. Bucherer has made use of recent weeks to further develop existing concepts, resulting in new products and a fresh approach to presenting them. In August 2020, this concept will celebrate its premiere in Geneva with a multi-day brand and product presentation.

The Corona Virus heavily impacts people and companies around the world, also Carl F. Bucherer and its employees.That is why the entire CFB family is fully committed to support the government’s efforts and guidance in order to bring normality back to our lives as soon as possible.

Hence our stores are closed momentarily, and the CFB team is working from home to stay safe and protect others. More than ever and despite the challenging times we are facing right now we will stay connected.

On Saturday, February 8, 2020, guests gathered in the winter sports paradise of St. Moritz in aid of a good cause: a charity auction to generate funds that will help the Swiss Red Cross continue its vital work. For Carl F. Bucherer, partnering with this historic organization was a personal mission. The Lucerne-based watch manufacturer donated two exceptional timepieces to the auction, crowning the exquisite offer with a unique Hollywood experience. An incredible auction lot that went on to achieve the evening’s highest individual bid.

The Manero Tourbillon DoublePeripheral first made waves at its premiere in 2018. Just in time for the festive season, Carl F. Bucherer is now presenting a new trilogy of elegant variations that celebrate modern watchmaking as a set or individually. These stately chronometers made of rose, yellow or white gold feature the CFB T3000 manufacture movement. It showcases the Lucerne manufacturer’s innovation and excellence in watchmaking in two ways at once: the floating tourbillon and peripheral automatic winding system once again underscore Carl F.

Carl F. Bucherer Brand Ambassador Mujinga Kambundji Honored With Two Prestigious Titles

LUCERNE (Dec. 18, 2019) Carl F. Bucherer is pleased and very proud to announce that brand ambassadors Wendy Holdener and Mujinga Kambundji were nominated at the Swiss Sports Awards 2019 for their outstanding athletic performances this year. Mujinga Kambundji managed to take home two titles at the Award Gala, on Sunday, December 15th.

Bucherer and blue. This combination of Swiss watchmaking excellence and the beauty and symbolism of this colour has a long-standing tradition dating back to 1888.

Visitors to Zurich Airport can experience the rich history of luxury watch manufacturer Carl F. Bucherer at a special exhibition opposite the Bucherer boutique until October 25th, 2019. In addition to rare historic models and groundbreaking milestones from over 130 years of “Made of Lucerne” watchmaking heritage, passengers in Airside Center 1 can also discover the highlights of the new collection and recently launched Heritage collection timepieces.

Basel, September 9, 2019.

Carl F. Bucherer invites you to discover extraordinary timepieces in an exhibition in Hong Kong! We are proud to present its 2019 novelties alongside highlights from its current collections and selected vintage timepieces at a dedicated special exhibition with Prince Jewellery & Watches in Hong Kong.

You are warmly invited to experience a rich heritage of over 130 years with ingenious technical innovations and unique design. The exhibit will be on display until August 5, 2019.

Our HK team look forward to welcoming you soon!

Carl F. Bucherer is proud to be a supporter of the Only Watch charity auction for the third consecutive time. Proceeds from the biennial event will go towards the fight against Duchenne muscular dystrophy. The Swiss watchmaker will be donating a unique Patravi ScubaTec timepiece, specially created for the auction held November 9, 2019. The highest bidder will also be treated to an exclusive trip to the birthplace of the brand’s Swiss watchmaking heritage.