The title of Hotel of the Year is one of the most coveted in the hotel industry, and is only awarded to the very best hotels in Switzerland. Located at the heart of the famous Swiss spa resort of St. Moritz, the Kulm Hotel St. Moritz boasts breathtaking views of the majestic scenery of Lake St. Moritz, the Engadin Alps, and the hotel’s extensive grounds, which cover 2,000 square meters.

With our latest boutique, we offer visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.

A Highlight for 2017

The Pilatus cogwheel railway is one of the landmarks of Lucerne in the heart of Switzerland, and riding on the railway is a cherished experience for visitors. The world’s steepest cogwheel railway takes passengers from our home city up to the peak of its famous mountain, known as Pilatus.

Last night’s premiere of Atomic Blonde saw the red carpet rolled out at the theater in Potsdamer Platz, Berlin. Among the Hollywood stars in attendance was leading actress Charlize Theron. With David Leitch as director and Swiss actor Daniel Bernhardt as the villain, the latest Hollywood action thriller Atomic Blonde boasts two Carl F. Bucherer brand ambassadors in key roles. Watches from the Lucerne-based brand also play an important role – but you’ll have to watch the movie to find out more details. Carl F.

Total commitment, absolute precision, and perfect teamwork are the values that Carl F. Bucherer shares with the Swiss national football teams. The two have worked together as partners since 2016. After an initial visit last fall, Carl F. Bucherer was pleased to welcome the players back to the manufactory in Lengnau. The day’s program brought together some of the top Swiss female athletes from three different fields of sport.

Optimal Teamwork

Manta rays are one of the many sea creatures whose survival is being threatened by overfishing. The Manta Trust – a UK registered charity – is committed to protecting and ensuring the survival of these mysterious and charismatic animals in more than 20 different countries. Carl F. Bucherer has supported this charity for many years in order to help with the conservation of manta rays. In the summer of 2017, the Swiss watch manufacturer is launching a limited-edition timepiece dedicated to the charity for the first time.

Best performance and ultimate precision are values that are of utmost importance in the world of professional football and in the art of watchmaking. The partnership between Carl F. Bucherer and the Swiss Football Association (SFA) is built on this strong foundation. As the Official Timekeeper for the Swiss National Football Teams, the watch manufacturer Carl F. Bucherer already released a special timepiece in 2016, the Patravi ScubaTec SFA Special Edition. The watch was accompanied the Swiss national football team to the European Championship in France.

High-end ski brand zai and Carl F. Bucherer have been partners for many years.

“We are both firmly rooted in our Swiss homeland. And we share a common love of detail, craftsmanship, timeless design, and an uncompromising demand for quality,” explains Sascha Moeri, CEO of Carl F. Bucherer.

The new Manero Flyback is the perfect companion for a gentleman who appreciates refined technology. A classical case in 18 K rose gold, complete with a champagne-colored dial, endows this timepiece with incomparable elegance. The sophisticated chronograph movement promises and delivers technical distinction thanks to its fascinating flyback function. 

The latest issue of the Carl F. Bucherer magazine is devoted to Makers.
People who combine craft and science with art and beauty; original makers who, whether in the fields of fashion, photography or even origami, have followed their own path and taken their craft to a different level. That’s what we try and do with every watch – but always with our heart and soul firmly rooted in this place that we call home.

Enjoy the 1888 magazine by Carl F. Bucherer.

Carl F. Bucherer has consistently implemented the new brand identity, which was launched at the Baselworld fair in early 2016 with a new advertising campaign. The campaign demonstrates the company’s origins – Made of Lucerne - together with a Digital Lucerne Guide – which Carl F. Bucherer has specially designed. The company has grown steadily over the past five years, quadrupling the number of watches sold from 6’500 to 25’000.

Since its invention in the latter years of the 18th century, the tourbillon has represented one of the greatest technical challenges in the art of watchmaking. When Carl F. Bucherer introduced its first produced Tourbillon in 2013, the traditional brand from Lucerne reinforced its watchmaking mastery and reputation for horological excellence.

Carl F. Bucherer was delighted to welcome the Swiss Women's National Football Team to their recently opened factory in Lengnau, a nice diversion from the team’s intense preparations for their final qualifying match against Northern Ireland in the European Championship.  This was an opportunity for the players and their support staff to become better acquainted with Carl F. Bucherer, the Swiss National Football Teams’ official timekeeper.