back

Nico Hischier - New CFB Brand Ambassador

28 Sep 2021

Nico Hischier - New CFB Brand Ambassador

We are excited to announce that Swiss hockey star Nico Hischier has joined our family of ambassadors. The young captain of the NHL’s New Jersey Devils embodies our defining values: performance, Swissness, team spirit, a strong sense of family, and the determination to succeed.

Every hockey fan knows that Nico has already made quite an impression on his sport. He was only 22 when he was named captain of the Devils at the beginning of the 2021 season, becoming the youngest active captain in the league. His history of blazing trails started even earlier. In the NHL’s 2017 Entry Draft, he was the first Swiss-born player to be selected first overall before helping the Devils return to the playoffs for the first time in six years. He was named an NHL All-Star in 2020. Not surprisingly, Nico also remains a dominant player for the Swiss national team. Like Carl F. Bucherer, he is rooted in Switzerland but at home in the world. Welcome aboard, Nico!

impression

impression 2

NICO HISCHIER: NEW CFB BRAND AMBASSADOR

 
store
play video
Click on the checkbox to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.

Cookie overview

Arrow Generic Essential / Cookies
Functional cookies are essential to ensure the basic functions of the website. Without them, the website cannot be used as intended, which is why they cannot be deactivated. They ensure, among other things, basic functions required for page navigation, language settings or the functionality when changing from http to https and thus compliance with increased security requirements. Essential cookies are used exclusively by us. Your consent to use these cookies is not required.
Arrow
Performance cookies are those that collect information about the behaviour of website visitors (such as the frequency and duration of pages visited, search terms used, movements such as clicks and mouse scrolling, error messages displayed and loading times). This information is used to improve user-friendliness and to target the website to the user. This data is stored in anonymous form and provides a user-friendly navigation and website as well as improving it. Performance cookies are subject to consent.
Arrow
Marketing cookies are used by us and third-party providers to display relevant advertising tailored to the user on our own as well as third-party websites (such as social media platforms). They are also used to determine the frequency with which an advertisement is displayed and to determine the effectiveness of an advertising campaign. Marketing cookies are subject to consent.

We use cookies for statistics, site optimisation and targeted marketing. If you click on "I agree", you accept that cookies are set for these purposes, or you can determine here which cookies we are permitted to use. Read more about the use of cookies in our Privacy Policy.

Note on processing data collected on this website in the USA by Google, Facebook: By clicking on "I agree", you also agree that your data may be processed in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards (for further information, please refer to Section 9 of the Privacy Policy). Please specify here that only essential cookies are permitted to ensure that the transfer described above does not take place.