RICARDO RODRÍGUEZ
12 Jun 2018
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BRAND AMBASSADOR RICARDO RODRÍGUEZ

Throughout his career, Ricardo Rodríguez relied on his passion, skill, and precision to make a difference out on the field, these same qualities are just as important in the world of watchmaking. Now, Carl F. Bucherer and the Swiss national soccer player have joined forces in a strong partnership.

Sascha Moeri, CEO of Carl F. Bucherer, was thrilled with the company’s latest coup: “ We are delighted to welcome Ricardo Rodríguez to the Carl F. Bucherer family as our new Brand Ambassador. While he is passionate about his native land, as a European soccer player with an international background, he is also completely at home anywhere in the world. With his strong connection to Switzerland, proven talent, and global appeal, he represents a set of values that are highly important to us. ”

A tenacious left back with Spanish and Chilean heritage, Ricardo Rodríguez grew up in Zurich. He signed his first professional c ontract with FC Zürich in 2010 before moving t o VfL Wolfsburg in 2012. He has been a regular on the Swiss national team since 2011 and, in 2014, was voted Swiss player of the year. His talents soon brought him to the attention of Europe’s leading soccer clubs, and he signed with Italian giants, AC Milan, in 2017.

Ricardo Rodriguez

Ricardo Rodríguez has long been an admirer of Carl F. Bucherer and when speaking about his new role as Brand Ambassador recently, he said: “ For me, Carl F. Bucherer watches stand for elegance, absolute perfection, and precision timing – all made in the very heart of Switzerland. These are attributes that connect us, and that’s why I am so excited about this partnership. ”

By teaming up with Ricardo Rodríguez, Carl F. Bucherer is strengthening its commitment to Swiss soccer. The Lucerne-based independent watch brand has been a partner of the Swiss Football Association and the official timekeeper of the Swiss national soccer teams since 2016.

 

Ricardo Rodriguez

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1888
by Carl F. Bucherer

This edition of 1888 is dedicated to Heritage. We meet people and organisations who, like us, haven’t forgotten their origins, who build on tradition – and understand how brands with history must also embrace innovation. Our cover feature focuses on book collecting – specifically the stories of Sherlock Holmes, who recently celebrated a landmark anniversary of his own. Like Carl F. Bucherer watches, these precious tomes are heirlooms that can be touched, enjoyed and passed on as a legacy to be treasured. Enjoy the 1888 magazine by Carl F. Bucherer.

Lucerne 1888